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Relevancy and SEO - Beginner and Advanced SEO REVIEW for knottyowlcrafts

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Original Post

Hi!

I'm fairly new to Etsy and am having issues with SEOs. If anyone could help, I'd appreciate it.

This is the listing I'd like reviewed:
www.etsy.com/listing/99325164/ruffle-bubble-romper-with-crocheted

Some keywords I am working with are:
children's clothing
romper
playsuit
sunsuit
jumpsuit
bodysuit
baby girl clothes
ruffle romper

Posted at 12:05 pm May 24, 2012 EDT

Responses

HI Tonya,

Be sure to read our SEO Review process if you have not yet read it: www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discu...

Here are a few keyword suggestions:

romper
baby romper
baby girl romper
bubble romper
newborn clothes
baby clothes
baby girl clothes
infant rompers
baby rompers
pink romper
green romper
baby sunsuit
baby sun suit

Don't make any changes just yet. Lets see more keyword ideas from the team.

Posted at 4:43 pm May 24, 2012 EDT

toddler dress ( or romper or sundress )
toddler girls dress ( or romper or sundress )
kids dress ( or romper or sundress )
summer dress ( or romper or sundress )
sleeveless dress ( or romper or sundress )
fabric dress with crocheted top ( or romper or sundress )
handmade dress
cute girls dress

Posted at 4:57 pm May 24, 2012 EDT

Ok. I ran the keywords on google adwords and got this:

[children's clothing] 110 -
[romper] 33,100 18,100
[playsuit] 12,100 590
[sunsuit] 590 140
[jumpsuit] 90,500 8,100
[bodysuit] 18,100 6,600
[baby girl clothes] 18,100 12,100
[ruffle romper] 210 210
[baby romper] 1,300 390
[baby girl romper] 110 73
[bubble romper] 91 73
[newborn clothes] 8,100 5,400
[baby clothes] 135,000 60,500
[infant rompers] 140 110
[baby rompers] 1,900 880
[pink romper] 170 140
[green romper] 140 140
[baby sunsuit] 210 58
[baby sun suit] 73 22
[toddler sundress] 46 46
[toddler romper] 91 73
[toddler girls sundress] - -
[toddler girls romper] < 10 < 10
[kids sundress] 16 16
[kids romper] 58 36
[summer sundress] 73 58
[summer romper] 58 36
[sleeveless sundress] 22 16
[sleeveless romper] 58 28
[fabric romper with crochet top] - -
[handmade sundress] < 10 < 10
[handmade romper] < 10 -
[cute girls sundress] - -
[cute girls romper] - -

Posted at 6:28 pm May 24, 2012 EDT

moving this to the top for review

Posted at 12:12 pm May 25, 2012 EDT

Tonya,

Can you choose 2 targeted keyword phrases and 2 broad keyword phrases that you think would be good for this listing?

Posted at 3:52 pm May 25, 2012 EDT

[romper] 33,100 18,100
[crochet] 201,000 49,500
[baby girl clothes] 18,100 12,100
[baby rompers] 1,900 880

Posted at 9:58 pm May 25, 2012 EDT

Tonya,

The words you selected are all very broad. It looks like you might be looking for the words with the highest search counts. These keywords are usually so popular that there are many highly SEOed web sites competing for those keywords on Google. If you used only highly popular keyword phrases, your listings would get lost in the crowd of competing web sites and never get found. You would see little if any traffic from Google.

Posted at 2:15 am May 26, 2012 EDT

My recommendations:

The title for this listing is:

Ruffle Bubble Romper with Crocheted Halter and criss cross straps

The title tag for this listing that Google sees is:

<title>Ruffle Bubble Romper with Crocheted Halter and by knottyowlcrafts</title>

For the title tag, Etsy cuts down the listing title to 42 - 60 characters depending on the length of the shop name. For this listing title, Etsy cuts off "and criss cross straps"

The title tag is the first piece of information that Google reads about your web page. For Google it's a very good idea to place your best keywords in the front of the listing title to make sure that it is seen in Google search results. Placing Keyword phrases at the beginning of listing titles also work better on Etsy.

Your list of possible keywords:

children's clothing] 110 -
[romper] 33,100 18,100
[playsuit] 12,100 590
[sunsuit] 590 140
[jumpsuit] 90,500 8,100
[bodysuit] 18,100 6,600
[baby girl clothes] 18,100 12,100
[ruffle romper] 210 210
[baby romper] 1,300 390
[baby girl romper] 110 73
[bubble romper] 91 73
[newborn clothes] 8,100 5,400
[baby clothes] 135,000 60,500
[infant rompers] 140 110
[baby rompers] 1,900 880
[pink romper] 170 140
[green romper] 140 140
[baby sunsuit] 210 58
[baby sun suit] 73 22
[toddler sundress] 46 46
[toddler romper] 91 73
[toddler girls sundress] - -
[toddler girls romper] < 10 < 10
[kids sundress] 16 16
[kids romper] 58 36
[summer sundress] 73 58
[summer romper] 58 36
[sleeveless sundress] 22 16
[sleeveless romper] 58 28
[fabric romper with crochet top] - -
[handmade sundress] < 10 < 10
[handmade romper] < 10 -
[cute girls sundress] - -
[cute girls romper] - -


The number on the far right is the number of local (your country) searches last month for each of these keyword phrases.

Use the best of these keyword phrases in the beginning of your listing title, along with a few other keyword phrases from the above lists as well as your own further research using Google's Adwords Tool.

There are many possible keywords for you to choose from. For your listing above, a title with a few targeted keyword phrases should work better and keyword phrases with few or no searches should be dropped from the title or moved to the end of the title:

Suggested new LONG listing title:

Girls Bubble Romper, Ruffle Baby Romper, Baby Girl Clothes

With this new title you would have several good keyword phrases:

Bubble Romper
Baby Romper
Baby Girl Clothes

Suggested new SHORT listing title (70 characters or less):

Girls Bubble Romper, Ruffle Baby Romper, Baby Girl Clothes (same as LONG)

Read more about long and short titles here: www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discu...

Use exactly these same keyword phrases in the tags for that you are using in the listing title, using one tag for each keyword phrase whenever possible. Use more of the keywords from this list in the listing tags if you like, such as, infant rompers, baby sun suit, baby sunsuit, baby sun dress and any more that you find that are a good fit for this listing.

Follow these guidelines for all of your listings:
- use one to four keyword phrases ine the listing title, exactly as they appear in the keyword research report. Do not break up or rearrange the words.
- only use keywords that you find in your keyword research or keywords very close to what you find if you don't find exactly the words that describe your listing.
- whenever possible, use keywords that overlap other keywords
- use exactly the same keyword phrases in the listing tags
- use additional keyword phrases from this list in the listing tags
- use exactly the same keyword phrases in the description (for Google)

When choosing the Primary Keyword phrase (the one at the beginning of the title), keep in mind that shoppers become much more specific in their use of keywords when they are ready to buy. These are called Long Tail Keywords and you can read more about these here: www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-...

Be sure to eliminate as much duplicated text as possible in listing descriptions so that none of your listings are caught in Google's Duplicate Content Filter. You can read more about duplicate content here: www.etsy.com/teams/7722/business-topics/discuss/8523243

Etsy is not using the listing description at this time but Google reads all of the text on each web page. For Google it is important to emphasize one keyword phrase over all the others. This is called the primary keyword phrase and is usually the first keyword phrase in the listing title.

For Google, use all of these keyword phrases in the listing description as well. Or use at least the Primary Keyword Phrase one or more times in the description.

For this listing, the primary keyword phrase is mostly likely, "bubble romper" and this keyword phrase should be used at least 2 - 5 times in the listing description, depending on how long the description is.

For more on Keywords and how to use Google's Keyword tool, READ:
www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discu...
www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discu...

Higher search counts is not always the best reason to choose keywords. Keywords with high search counts usually have a lot of web sites competing for those keywords. Your listings would get lost way back in the search results and you would not see an increase in views.

Targeted keyword phrases work better and generally convert views into sales faster. Studies have shown that shoppers become much more specific in their use of keyword phrases when they are ready to buy. These keywords are called Long Tail Keywords and you can read more about them here; www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-...

Work on building backlinks to move your listings up higher in Google search results for many more views - www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discu...

Giving Google 1 - 3 weeks to pick up on your changes, can you come back after you have made changes for SEO and let us know how they worked out?

Be patient. There is nothing fast or easy about good SEO that really works. It is complex and it takes time to develop but the results are worth the work.

How to find out when Google last visited your shop: Go to google.com and type in your shop name is the search box and click enter. Your shop should be the first listing that you see on Google search results. Hover the mouse pointer to the right of your shop listing until you see faint arrows pointing to the right. You should then see a screen print of your main shop page. Move the mouse pointer to the right and click on "cached." You will then see the date that Google last cached (visited) your shop. Check this status every week or so until you see the cached date updated.

Let us know if you have any questions.

Posted at 2:38 am May 26, 2012 EDT

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