90 Ways To Promote Your ETSY Shop
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Ever feel like your choices are limited when it comes to promoting your ETSY shop? Not a big fan of social media or seo? The solution is to find other methods of lead and traffic generation for your business.
Use this list to explore and help you brainstorm even more ways to promote your business.
Business cards: These are simple to use and low cost. The only limit is how much you’re willing to get out there and spread the word about your shop.
Toll free phone number: Gives potential customers the impression your professional. To find a low cost toll free number try evoice.com , (30 day free trial)
Postcards: Great for branding and keeping current customers happy with special deals. Yes email is free and works great but their not always opened. With a postcard you have a great opportunity to grab their attention.
Classified ads: Placing ads on free online classified sites offers a way to capture bargain seekers. When you are running a sale this is a great place to get more traffic to your shop.
Posters: Used for extending awareness for your brand or advertising a sale.
Trade shows / art shows: The value of face-to-face contact is tremendous. Promotion is generally done in the form of a low cost branded giveaway, sharing business information, and direct sales.
Magazine ads: A tremendous opportunity to aim for your target market
List building: Basically email marketing. The practice of using email to send content and marketing messages to people who have opted in for what you have to offer. For more details check out this article: www.email-marketing-reports.com/intro.htm
Exact match domain name: One of the secret weapons in seo is to have an exact match domain because they tend to rank first page on google. An example of exact match would be, ilovedogs. com and the keyword you wanted to rank for was “i love dogs”. The url is the exact match as the keyword and to search engines highly relevant.
Landing page: Technically a landing page is the first page you see when you click a link. For promotional purposes a landing page or squeeze page, as they are sometimes called, is a hosted page with the sole purpose of getting people to opt-in for email. Examples of landing page design: unbounce.com/landing-page-examples/built-using-unbounce/beautiful-l...
Shopping cart: Basically a small themed hosted online store or blog with ecommerce features.
RSS feed: This allows people to subscribe to your content and view updates via a RSS reader like Google reader. Great for promotion because it keeps subscribers updated automatically when you post new products. To learn more visit: feedburner.com
Blogging: A powerful way to drive traffic to your shop, extend and grow your brand.
Podcasting: These are audio files generally uploaded to itunes. Introduction: podcasting.about.com/od/basics101/a/whatis.htm
eBooks: These are text files converted into pdf files. There is a lot of promotional value in ebooks because they can be given away for free with the click of a button. They can contain your marketing message and sell more products. They can also be sold on Amazon kindle which gives you even more exposure and income.
Webinars: I think of them as seminars you do from home. A great way to host something similar to a webinar is Google handouts or Go To Meeting www.gotomeeting.com/fec/webinar
Word of mouth
Pay-per-click Google AdWords
Linkedin: Meet professionals and network with them. Great way to find large wholesale accounts opportunities.
Online article marketing
Comment contests: Type of giveaway held on social media sites where the winner is chosen by asking people to post a comment.
Face-to-face networking: Learn to work a room.
Using a call to action
Free directory listings
Auction sites: The trick here is to put low price items up for auction in attempts to grow your customer base. Retaining those customers and increasingly selling them higher priced/profit items.
Craigslist: Don’t expect a large number of sales but a great way to pick up some extra targeted traffic to your shop.
Prospecting and lead generation
Write catchy headlines/titles
Build up your trust and online reputation
Online community building: Attract people to join you in discussion on topics related to your business.
Blog commenting: This is another low results type promotion method which actually involves no promotion. The key is to find blogs that are closely relevant to your target market and comment on blog posts or articles in such a way that it adds value to the post. This also helps you build relationships with blog admins and owners who may later be in a position to promote your items or allow you to write a “guest post” on their blog.
Online press releases
Publish interviews: You can reach out to leaders and influential people and ask to interview them. Posting the interview on your blog.
Create a quiz
Publish a funny image
Image seo: seomoz video: www.seomoz.org/blog/image-seo-basics-whiteboard-friday
Translate your items into other languages
Host your own forum
Submit your blog to blog directories
Purchase ad space on blogs
Stickers and magnets
Repeat orders from current customers
Deliver more than expected
Reach out to influencers
Create a welcome to the family customer kit
Provide incentives for referrals
Write a sales letter
Research your target market
Become an expert
Hire a professional photographer
Use facebook notes
Friends and family: Great way to generate sparks for your business. Hopefully someone you know is willing to pass on the word to their friends and coworkers. The value of friends and family is their ability to generate buzz for your products.
Text message marketing
wear your jewelry
Of course there are hundreds more ideas. The internet is limitless when it comes to places to find your target customer.
Hope this helps.
If you see a duplicate idea just mention it in this thread.
Posted at 2:53 am Jul 25, 2012 EDT