What marketing strategies have worked the best?
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Just curious to know what has worked the best so far for marketing for your shop-- Facebook or Pinterest or Twitter? A blog? Being on the Etsy forums? My time is very limited, and it would be great to hear what has worked well for others, to help in planning what to do next.
Posted at 12:08 am Jul 26, 2012 EDT
Wow, thanks everyone else, too! I didn't see all these new messages! Good to know that SEO is important-- I spent all evening yesterday finding out what key words people might be searching for and changing some of the ones I had put in on my listings. Also changed some of the titles to use words that might be searched for.
Posted at 6:14 pm Jul 29, 2012 EDT
Search ads and coupon codes. I send out a customer retention letter for people who have convo-ed me (a little retail trick I learned years back) offering additonal savings on the item they were checking out. I have had some hits and some misses but it has helped keep the convo open if the person was on the fence.
I upped my Search ads to $10, and that netted me 2 sales in this SLOW month. So for the amount I had to spend and what I got back, it definitely worked. No other marketing (including my FB page has gotten me sales).
Posted at 6:24 pm Jul 29, 2012 EDT
I've had a lot of success with facebook, and have gotten a number of sales from it. I haven't tried other social media. My time is limited (whose isn't?!?!) and I decided to just pick one form of social media and go for it.
Participating in teams has gotten me a lot of exposure and I love creating treasuries, but I don't know if it has led to any sales. I have the same strategy there. I'm active in one team (nonteamchallenge) and do one treasury a week.
I also get business from word of mouth and repeat customers -- good customer services is the best marketing strategy there is!!
Posted at 6:51 pm Jul 29, 2012 EDT