Views per sale (conversion rate)
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You take the number of sales and divide by the number of views. That will a percentage, which is your conversion rate.
Say you have 1 sale, and 200 views. 1 divided by 200 + .005, then move over the decimal point two spaces, and you have a .5% conversion rate.
Posted at 8:35pm Oct 1, 2011 EDT
interesting! It seems different type of products have quite different rate!
May I join you?
My store has not really began to sell yet, because of the temperature. I believe it will change lots in the winter.
Btw, I am more interested in "the cost per item sold". Including relist, transaction fee, and serach ad etc.(Not including paypal)
In Sep. my bill is
and 8 items sold
average cost is $ 6.42
=.=....(Not so happy now)
Posted at 8:57pm Oct 1, 2011 EDT
I've gotten a ton of views from teams and forums, so those def skew my view count. An important thing to consider is how many individual views an item got before it sold. Most often, my individual items have less than 100 views. One of my items sold after being viewed maybe 17 or 18 times. Other items have 100+ views and don't look like they'll ever sell!
In other words, a simple view-to-sale ratio is probably not the best indicator. For instance, my first sale was in June and I only had 28 views that whole month!
Now that I've used SEO strategies and have more items and better photos, my views are way up from 28 a month. People might not be buying, but the fact that I'm being viewed means that I'm being found, and not only that, it means that people are attracted enough to my photos to click on the actual listing.
As for my number of sales per month, they've gone up from 1 a month in June to many more last month! Here's to hoping I can continue or at least maintain the progress I've made.
Posted at 9:27pm Oct 1, 2011 EDT