May Merchandising Blog
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Press Tip: Media publications are currently working on their long lead stories for fall 2012. Increase your chances of landing a print feature by making your seasonal collections available now.
Themes to Plan For:
-->Father's Day-in Germany it's May 17, for most it's about a month away.
-->Graduations-College and University graduations start in May, High School in June. Also keep teachers in mind for the end of the school year.
-->Fashion-Spring is turning to Summer. Focus bright colors and accessories. Try using tag fashion and see what happens. Also think of summer vacations!
-->Weddings-how could your line tie into wedding season?
-->Gardening-think indoor gardens, urban gardens, and of course tools and accessories like gloves, aprons, plant markers, and signs.
-->Memorial Day-think long weekends and barbecues! Also think colors, outdoor activities.
Trends to Look At:
-->Gadget Accesories-innovative gadet cases, docking stations, storage, speakers especially think iPhone, iPad, and Kindle Fire
-->References to Harry Potter, Hunger Games, Mad Men & Alice in Wonderland — all trending in pop culture. Think in terms of symbols like arrows, birds, wizardry, magic, enchanted forests, rabbits, whimsy and mid-century modern fashion and decor.
-->Culinary Trends: DIY culinary kits are on the rise. Classic cocktails, homebrewing, beer and wine accessories, herb infusions and kits, garden to table.
-->Bike caddies, baskets, and creative accessories
-->Video game-inspired references
-->The little black dress
Posted at 7:04pm May 8, 2012 EDT