In the recent Town Hall we spoke about plans to make it faster and easier to run your shop. This year we’ll also make the site better for shoppers, which will ultimately positively impact you, as sellers. We wanted to share some background on one area of focus for 2014.
With over 20 million items (and counting!), shoppers come to Etsy knowing there’s a huge variety of items to discover, something for every type of person and their style. Some folks enjoy browsing the site, like window shopping in a department store, waiting for something to catch their eye. Others may want to only see items that match their style, like going to a small boutique with a particular aesthetic. To meet the needs of many buyers and their varied tastes, we’re expanding the way shoppers can find your items on Etsy.
One way is through custom recommendations — I’ll share a recent email test as an example. Half of the buyers received an email with the same set of items, and the other half received custom sets of items based on their individual shopping preferences. The group with customized recommendations were twice as likely to come back and purchase than the group that received the same set. Not only do custom recommendations better connect the right buyers with the right shops, but they also bring exposure to a greater variety of sellers.
We’ll be testing more custom shopping recommendations on Etsy, to give buyers more ways to discover items. Overall, we see value in both curated and custom shopping experiences, as they serve different needs of shoppers. We’ll keep you updated on how we’re making the site better for shoppers and share when such improvements launch in the coming months.
Heather on behalf of the Buyer Experience team
*Get updates on this year’s seller improvement goals by watching the Town Hall video here: www.etsy.com/townhall/2014/01/28
**If you’re curious about why we do testing at Etsy, Chad wrote a helpful post on this topic in 2012 that still rings true: www.etsy.com/blog/news/2012/notes-from-chad-7/