Hi shop owners,

We recently announced new attributes we plan to collect in the listing process. The details and discussion are here: www.etsy.com/teams/7718/site-help/discuss/8698143/

The goal is to collect the info needed to best help shoppers find your amazing items and feel confident making a purchase. To keep improving, we will continue to collect more specific information and work to make it as easy as possible for you to provide this info.

Each new attribute is optional, and there will be a list of options to choose from. The list of options for each attribute is flexible and we expect to make adjustments. When we announced these changes, we asked for feedback on the list of options we planned to include. I want to thank everyone for all the great feedback we received. We made adjustments to the list of options we provide for each attribute, and we are rethinking how we will collect techniques.

I'm happy to announce collecting recipient, occasion, and style is now live for a small percentage of members. We plan to release these new attributes to everyone soon and will post updates in this thread. Recipient is who the item is for. For example, men or women. Occasion is an event or holiday. For example, a wedding or Halloween. You can choose two styles or enter your own styles. The styles are broad and designed to fit most items.

We are not collecting techniques as a part of this release. We are working on the best way to collect techniques, and we will post in the forums when we get closer to collecting techniques.

-----Questions

Q: How will the new attributes impact search?

A: We will start with small experiments to determine the best ways to use the new attributes to improve search. As we get closer to releasing search improvements that leverage this new information to everyone, we will post announcements in the forums. If you currently use tags for recipient, occasion, or style you should continue to add those tags.

Q: How can I choose a recipient if my item is for everyone?

A: You should only choose a recipient if your item is for a specific recipient. If your item is for everyone, choosing a recipient could make it harder for shoppers to find your item in search. Not specifying a recipient will not hurt your exposure in search results.

Q: How can I choose an occasion if my item is a great gift for multiple occasions?

A: You should only choose an occasion if your item is for a specific occasion. You should not choose an occasion just because your item could be a gift for an occasion. Choosing an occasion when your item is not specifically for an occasion could make it harder for shoppers to find your item in search. Not specifying an occasion will not hurt your exposure in search results.

Q: Will the new attributes appear on listing pages?

A: Yes, we will display the new attributes on listing pages above the tags and materials section. We also now display the "About this item" info we collect in the listing process. Specifically, we display if the item is handmade, a supply, and/or vintage. If the item is made to order or vintage, we also display when it was made. If you enter "Sometime before 1992" for when the item was made, we do not display that on the listing page.

Q: Will the new attributes be included in Google Product Search?

A: Google Product Search has age group (adults or kids) and gender (unisex, female, or male) attributes. We will use the recipient attribute to determine the right age group and gender to send to Google Product Search.

-----Summary

* We are collecting three new attributes: recipient, occasion, and style.
* You can choose one recipient, one occasion, and two styles.
* Each new attribute is optional.
* Each attribute has a list of options to choose from.
* Each list of options is flexible and we expect to update the options over time.
* Style is the only attribute where you can enter your own options.
* The attributes will not impact search for everyone until we determine the best ways to use this new info.
* If you currently use tags for recipient, occasion, or style you should continue to add those tags.
* The attributes will appear on listing pages above the tags and materials section. We also now display the "About this item" info we collect in the listing process.
* As a part of this release, we also added made to order as an option for when an item was made.

Please post your questions and feedback in this thread:
www.etsy.com/teams/7718/site-help/discuss/8761844/

Thanks!
Eric, Will DeWind, Josh Halickman, and Magera Holton