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An apostrophe makes a difference in relevance search

Just something I noticed. I searched for my item today to see where it was. "mother's day" put me on th first page and "mothers day" put me on the 4th.

Wah? Anyone know how this junk works? I feel like I'm adjusting tags every 3 days because what worked stops working.

33 Responses

I didn't know an apostrophe could make a difference, so thank you for sharing that.

I also feel like I have to adjust my tags all the time. But that's what keeps our items relevant.
Thanks so much for pointing that out. I guess I never gave too much attention to punctuation, but from now on I will.
I know you can put apostrophes in your title but you can't put it in your tags. So if you have it in your title and not in your tags what happens then?
It looks like you have the apostrophe in all of your titles. Maybe take it out of one, and see if that improves your placement for that listing?
Wah? Anyone know how this junk works?

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LOL. Nope.
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Inactive Etsy Member 5:30pm Apr 10, 2012 EDT
Elisa from DazzlingDezignz4U says
I know you can put apostrophes in your title but you can't put it in your tags. So if you have it in your title and not in your tags what happens then?

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Good point, I'd like to know, too!
I've heard things like dashes (-) will hinder the search process.
I took my dashes out a few months ago and views seems to be higher.
Although I can't prove it was because of the removal of the little guys!
Weird because if you try to use the tag Mother's Day, it tells you that you cannot use and apostrophe in a tag. So it has to be Mothers Day.
interesting to note; that kind of subtley will product such a difference in seach results

do capital letters make a difference, too? for example, Mothers Day vs. mothers day?

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