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Etsy = wholesale or retail price

I read that people understand the Etsy prices as retail prices and expect to buy wholesale for half of that price.
In Europe we have this idea: We think that directly buying from the producer (as it is on Etsy) is always cheaper than buying in a store, because the work of the store owner has to be paid, too.
I absolutely cannot understand the concept, that I should double my prices for selling here on Etsy and keep the profit, that is for the person, who is reselling my products. That person has to pay the rent, electricity, his work, employers, and much more.
So, my prices are the prices, you can buy my stuff directly from ME.
Latest I have more and more requests for wholesale, and people expect to buy at half the price...... But it is NOT possible for me to sell my items for that. Don´t know , what to do..........
I would like to see my items in shops in th US... Should I double my prices on Etsy, so???
Is the european idea really so strange???

38 Responses

I've never had people want to buy 'wholesale' at half the price, so I don't know how you would handle that. However, for my pricing I don't automatically double it, but I price what I think is reasonable. I think the whole idea of wholesale and retail price is werid anyways.
I've never heard that before. It kinda makes sense though.
Raising your prices all depends on what you think is best for you and your shop. Would you rather keep prices low and focus on retail sales or would you rather raise your prices and focus on wholesale? Which would be more profitable for you?
No, you do not have to sell wholesale. Each seller can make whichever decisions they want, as selling on here is like having a small business. If someone wants wholesale, and you decide to take them up on the offer, YOU name your price. There's no set guideline for selling wholesale (if you so choose).
I understand your thought on this but that isn't going to change the expectation, you can raise your prices if you want but that is no guarantee that you will get whole sale requests at that higher price point.
You don't have to sell at half price to give a buyer a wholesale price. I offer a smaller discount of 25% on wholesale inquiries and have quite a few buy at that price.
I don't know about the idea that people should be able to buy at a lower price when buying directly from the online shop but I do agree that our overhead is much lower and we don't have the expenses that a brick and mortar shop does.
I had someone ask me for an ongoing wholesale order recently, and what that would cost them. I can't afford, nor do I want to make my items for 50-60% of the price.... I haven't given a final answer and don't really know what to do!

@Elizabeth- that's interesting and good to know! Maybe they don't *expect* such a huge discount on Etsy.
Normally I am selling at art exhibitions and art galleries. And of course the price there is double of mine, because it is their work and place, where I am exhibiting But HERE I am selling directly, so of course I sell just to the price that I get frome my gallerist....
Maybe it's different here, but most vendors have a retail price and a wholesale price. In order to purchase at the wholesale price with the ability to resell the items you have to meet certain requirements like a minimum order and be a licensed reseller. I used to have a B&M shop and I couldn't just purchase from a vendor on a whim there were contracts and expectations and almost always a minimum retail price, so that everyone selling their product was offereing it at the same price, so if Jo Public ordered it on their website, bought it at my shop, or purchased with one of my competitors they were paying within a predetermined price range. But the choice to offer wholesale vs retail pricing is up to you. Personally there are only certain items I offer at wholesale, but not all of my items fit that model, so I don't offer them. If we lived in a world of only physical stores the logic of "additional overhead" somewhat makes sense, but so many people are selling online these days. You work from home and maintain a website if someone buys from you to resell from their online only shop then the reality is they aren't really carrying any additional expenses that you aren't, so why should they benefit from the mark up on your items, but not you?
dorisse from PaperStatement says

In Europe we have this idea: We think that directly buying from the producer (as it is on Etsy) is always cheaper than buying in a store, because the work of the store owner has to be paid, too.
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The problem some store owners have with this is that they don't want people to be able to buy items cheaper online, for fear that they won't shop in their store.

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