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Etsy search question

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That's sort of where I started. sigh. Thank you for your advice.. It is kind.
I like that you know the exact keyword you want to rank for. The good thing is that no matter the search engine, google or etsy it's still just a series software programs that is presenting results based on words people type into it to match the words in their database.

For etsy being relevant is matter of title, description and tags. Since your target keyword is wedding cake toppers your going to make that the first words in your title. Your keyword should also be int he first sentence of your description and located one more time in the first paragraph if it reads naturally with your content.

Your keyword should also be the first tag: "wedding cake toppers" plus other keywords you feel people would type to find your product.

Dirty little secret. The most popular youtube videos get millions of views. Savvy video makers who created similar type videos knew they could generate thousands of views by turning up on the side of the video. The suggested videos. To do that they would copy the tags word for word of the video getting the millions of views. There they would be right on side of that popular video.

Etsy is a different search engine than youtube but going down page one for the keyword you want to rank for and looking at every tag that's putting people on page one might generate results for relevancy. Obviously they've got it right.

For your own proof of things. Reverse engineer the first ten items for the keyword weeding cake toppers. Or any keyword you want to rank for. Look at the titles very closely, look at the price, look at the description, tags, style, materials, everything. Whether it matters or not. Soak in your competition.

Now look at the last 10 on page 250 or look at page 50 even. What's so special about the first 10 listings that they are considered relevant. When you spot the difference you'll be empowered to master relevancy.

shopkurbuhaun from KurbuhaunDesigns says
...

For etsy being relevant is matter of title, description and tags.
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Descriptions are not included in Etsy relevancy & are not searchable at all here. Neither are materials.

Relevancy is having an exact match for the search phrase in both titles & tags, plus recency, & shopper behaviour when they encounter your listings in the search.
shopper behavior? so then if you sell more or get more views you will move up?

Just wondering cuz there are several listings in my shop that I pretty much did what is suggested-- got the exact keywords in title, description and tags and also renewed them.. checking back at the first page of the search the exact same listings remained there all day long yesterday--which made me wonder why. Some moved a few spots over or switched places, but none of them seemed to change. Looking at the page this morning I'm seeing the same listings again.

so my thought is--whatever you have to do to get up front on that category---there has to be something else to it. Perhaps it is the customer behavior factor..

I do notice though that under more specific searches I do manage to come up in search--but I think the main search that I am trying to get moved up in -- is the one that most customers are going to be looking at.

So anyhow I apologize again to anyone I offended yesterday with my snarky remarks.. I was in a very foul mood and should not have even visited forums.

Sort of feeling like nothing works, and then again--maybe its just my product? or maybe I just had a bad day, will need to pull it together and just move on, give it more time and more work.
Cindy according to etsy item descriptions are a factor.

www.etsy.com/help/article/247

I also noticed that each item on page one had the target keyword in the first sentence.

Furthermore if you want to optimize for google you'll need a product description that includes your target keyword a couple of times at least.

they put their target keywords in the first sentence of their descriptions for google search. the advance search which inducing other things has been discontinued on etsy. the descriptions do not play any factor in relevancy.

there are other factors included which no search algorithm ever shares or will never share. if we did find out what they were, the algorithms would change. that is just the nature of search algorithms. the factors we know that are included are keywords, titles, tags, recency.
Thanks for getting that through my head then about the descriptions not being a factor.
yes, the article you linked to is not about Etsy relevancy, just SEO.

Pokeberry Mary, Etsy won't be specific about what shopper search behaviour means, but it appears that views & hearts from the search are a factor. There are also smaller factors. I find that optimizing an item for several searches is the best way to get it to the top of more competitive searches.
Pokeberry Mary from PokeberryPatch says

shopper behavior? so then if you sell more or get more views you will move up?

Just wondering cuz there are several listings in my shop that I pretty much did what is suggested-- got the exact keywords in title, description and tags and also renewed them.. checking back at the first page of the search the exact same listings remained there all day long yesterday--which made me wonder why. Some moved a few spots over or switched places, but none of them seemed to change. Looking at the page this morning I'm seeing the same listings again.
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it looks like you still haven't added 'wedding cake topper' as a 3 word tag to most of your items. If it's that particular search you are hoping to find your own items in, you'll need to add that tag to all of them. Unless you add it, your items have 0% chance of making it into the first 73 pages.

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