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Announcing Etsy Weddings & Wedding Registry

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Lisa, you say that having top notch photos are one of the keys, then how do you explain the people how have "this item appeared on the front page of Etsy" as their photo being on the list? That doesn't even make sense. And if my jam favors, which are tagged as wedding favors, and jam favors, and party favors, and everything else I can think of, don't show up as wedding favors, what will?
Laura avatar Admin
Hi there,

Thank you again for taking the time to share your feedback. Your comments are invaluable to us and we’ve spent time reading through each one. While I cannot comment on specific items or shops, I will do my best to answer some of the top questions and provide more clarification on the new wedding category and wedding registry.

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Before I start, I’d like to clarify the difference between the wedding shopping category and the wedding registry since we’ve noticed there's been some confusion between the two different features:

Etsy Weddings, which has replaced the previous wedding shopping category, includes items and stories intended for brides, grooms, wedding parties, family, friends, etc for their wedding celebrations. etsy.com/weddings

The Wedding Registry is a new feature that allows people to create a wedding registry and add any item from Etsy. Once someone signs up for a wedding registry, they have the option to use the registry gift ideas as a way to start exploring Etsy. etsy.com/registry

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We understand that the new changes we introduced on Saturday are very significant. And we recognize that by making these changes, not only are we asking you to learn something new, but for some of you, it also means you may need to change the way you’ve managed your items on Etsy. For example, renewing your items won’t have the same effect with relevancy as it did with recency. While recency is still a factor in relevancy, it's not the only one.

Please know that when we do make changes to the Etsy marketplace, we’re fully dedicated to continuing to make those changes even better. Our team is hard at work testing, collecting feedback, and working to improve the product for both buyers and sellers.

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I’ve received questions from sellers that share the theme of ‘It ain’t broke, so why fix it?’. That’s a great question and below I’ll share some of the reasons why we felt the need to make changes to the wedding category and why we’ll continue to tweak the product to make improvements.

Relevancy is better
The old wedding category was not completely fair (how other categories on Etsy still exist today). By renewing items, shops could dominate the top of the listings. This is unfair to other sellers because there isn’t a level playing field to compete in the marketplace. This is a poor experience for buyers because the items shown may not be representative of the breadth of items that are offered on Etsy and may not necessarily be relevant. To improve the experience for both sellers and buyers, we introduced relevancy as the sort order to make it more fair and a better experience across the board.

Categories can convert better
Some of you have noted that searching on Etsy contributes more visits to your listings than browsing the wedding category. We had a similar observation and from the research we’ve done, we also noticed that more purchases result from searching than they do from browsing a category. We want to improve that statistic by offering a better browsing experience to buyers.

Subcategories are growing
We’ve doubled the number of subcategories in weddings, giving buyers more entryways to explore Etsy. We’ve also introduced a whole new way for buyers to browse Etsy through the registry gift ideas. Every potential subcategory is not included today, but we’ll continue to add new ones in the future.

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We know the new weddings browsing experience, wedding registry, and registry gift ideas can be improved. The changes we’ve made are just a start to ensuring the wedding category on Etsy is more fair and a better experience for both buyers and sellers.

Here are some ways we’re working to improve the weddings category and registry gift ideas:
1. Give shoppers more wedding items and registry gift ideas to explore.
--Currently, when you get to the bottom of a subcategory page, it says ‘there are no more items to display.’ We will be introducing a new way to ensure we’re showing the most relevant items and more items. We also want to be clear to shoppers that they have not in fact, seen everything that Etsy has to offer. An improvement is in development, and we’re working to release it as quickly as possible. We really appreciate the feedback about this.
2. Improve the speed at which items load on the page.
3. Improve diversity of items and shops in the wedding category and registry gift ideas.
--The benefit of showing items based on relevancy is that our system will learn and improve over time. You may have already noticed an improvement in the diversity of items we display and we’re focused on making this even better.
4. Improve relevancy over time so that irrelevant items do not appear.
5. Introduce more subcategories to the wedding category and registry gift ideas.

Here are some of the ways we’re working to improve the wedding registry:
1. Provide the option to delete a registry
2. Explore other types of registries (baby, birthday, general, etc)
3. Easier ways to edit your registry information and share

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As we continue to improve the new weddings category and wedding registry, we’ll also be providing more tips on how to get found. Currently, the best place to get tips on how to get found in the wedding category are the same for getting found in search. Why? When looking for items to show in the weddings category, the system (like a shopper) performs multiple searches on Etsy, combines the results, then looks for items that are relevant, and displays items in order of the most relevant. If you tag your items and titles accurately then you’re set up well to get found by our system. We're also expecting the changes we make on our end to improve the wedding category and wedding registry gift ideas will help your item get found.

Resources
Answers to frequently asked questions about the wedding registry can be found here:
www.etsy.com/help/article/2501#/wedding/registry/1

How to optimize your listings sorted by relevancy:
www.etsy.com/blog/en/2012/how-to-get-found-in-search/

If you don’t find your answer in the FAQs or forums please reach out to our Support team:
www.etsy.com/help/contact

Thank you again for your feedback.
Laura



ToryfromTissage says

I should make it clear that my problems with this new setup have very little to do with the fact that I'm not featured. If you want to have a curated wedding guide, that's fine with me. I don't need to be in it.

I do believe that everyone who pays to list in the weddings category, including myself, should have their listings show up in that category. The weddings category needs to work like the other categories.
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Me too man this is just frustrating!
Yeah, a lot of my toppers come up on the first page when I do a search the regular way and my photos are as good or better than some in the registry. If it's going to be this way, I'd like at least to have some sellers not features so much in one guide.
Ditto Tory. I am still showing up several times in the regular search category but neither myself NOR my colleagues are appearing and that really scares and disheartens me. Just when I was getting the hang of everything, this happens.

Now, it appears from my own stats that people are still doing searches for items when they can't find them in the wedding category so perhaps the renewing items is still a benefit
Hi Lisa :)

***OK you answered much of my questions in the post we were obviously typing at the same time LOL but this still stands as my feedback...until such a time as it is changed to solve these problems :)****

"Items shown in Etsy Weddings are based on relevancy factors: multiple, relevant search results and aggregate shopping and browsing behavior. If you aren’t seeing your item, check that you are optimizing your listings for search sorted by relevancy* to ensure your item is eligible to show in Etsy Weddings."

OK i understand the words you wrote lol....but am still totally confused about where customers go to see ALL the listings in wedding? Will they only be able to access everything if they do a search from the search box?

It just seems insane that the only page a customer gets to from the "Shop by Category" page takes them to this (admittedly lovely) new interface that only takes them to a fraction of the wedding items with no way to get to the rest of them.

I mean I no problem with there being curated things that we have to be "eligible" to get into but there is no way it is ok that we have to be "eligible" to show in the category browse...that's what our listing fees buy, isn't it? I am confused.

I am trying hard to be open minded and even handed with my approach. I do think this new interface will be good....eventually....but right now it's HUGEST flaw is that there is no way to get to the categories through it. It is ridiculous that a bride has to try to figure out a search term to get out of this curated area into the main categories where all the listings are....they may just think....well that's all there is here and then leave after the 3 pages of scrolling where it says "No more items to show"....it's so final and depressing to see that phrase.
whew im exhausted from reading that lol
so, it is the intent of etsy to eliminate many of the items from wedding searches, and increase variety. Does that mean the first of a genre found will be the only seller allowed to sell, for example:

last I checked there were dozens of mason jars in the showcases. Will that be culled to one, and if so, what will the other 11+ artisans do to get seen?
Relevancy is better
The old wedding category was not completely fair (how other categories on Etsy still exist today). By renewing items, shops could dominate the top of the listings. This is unfair to other sellers because there isn’t a level playing field to compete in the marketplace. This is a poor experience for buyers because the items shown may not be representative of the breadth of items that are offered on Etsy and may not necessarily be relevant. To improve the experience for both sellers and buyers, we introduced relevancy as the sort order to make it more fair and a better experience across the board.
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I'm sorry but I've never seen anyone her complain they were unfair. They could be sorted by newly listed or relevancy and they could go through pages of items and see them all. They could be sorted by price. How is that unfair? The default was relevancy which when that came out a lot of sellers relying on relisting complained about.
Please hurry! It is no fun being invisible.

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