Thank you again for taking the time to share your feedback. Your comments are invaluable to us and we’ve spent time reading through each one. While I cannot comment on specific items or shops, I will do my best to answer some of the top questions and provide more clarification on the new wedding category and wedding registry.
Before I start, I’d like to clarify the difference between the wedding shopping category and the wedding registry since we’ve noticed there's been some confusion between the two different features:
Etsy Weddings, which has replaced the previous wedding shopping category, includes items and stories intended for brides, grooms, wedding parties, family, friends, etc for their wedding celebrations. etsy.com/weddings
The Wedding Registry is a new feature that allows people to create a wedding registry and add any item from Etsy. Once someone signs up for a wedding registry, they have the option to use the registry gift ideas as a way to start exploring Etsy. etsy.com/registry
We understand that the new changes we introduced on Saturday are very significant. And we recognize that by making these changes, not only are we asking you to learn something new, but for some of you, it also means you may need to change the way you’ve managed your items on Etsy. For example, renewing your items won’t have the same effect with relevancy as it did with recency. While recency is still a factor in relevancy, it's not the only one.
Please know that when we do make changes to the Etsy marketplace, we’re fully dedicated to continuing to make those changes even better. Our team is hard at work testing, collecting feedback, and working to improve the product for both buyers and sellers.
I’ve received questions from sellers that share the theme of ‘It ain’t broke, so why fix it?’. That’s a great question and below I’ll share some of the reasons why we felt the need to make changes to the wedding category and why we’ll continue to tweak the product to make improvements.
Relevancy is better
The old wedding category was not completely fair (how other categories on Etsy still exist today). By renewing items, shops could dominate the top of the listings. This is unfair to other sellers because there isn’t a level playing field to compete in the marketplace. This is a poor experience for buyers because the items shown may not be representative of the breadth of items that are offered on Etsy and may not necessarily be relevant. To improve the experience for both sellers and buyers, we introduced relevancy as the sort order to make it more fair and a better experience across the board.
Categories can convert better
Some of you have noted that searching on Etsy contributes more visits to your listings than browsing the wedding category. We had a similar observation and from the research we’ve done, we also noticed that more purchases result from searching than they do from browsing a category. We want to improve that statistic by offering a better browsing experience to buyers.
Subcategories are growing
We’ve doubled the number of subcategories in weddings, giving buyers more entryways to explore Etsy. We’ve also introduced a whole new way for buyers to browse Etsy through the registry gift ideas. Every potential subcategory is not included today, but we’ll continue to add new ones in the future.
We know the new weddings browsing experience, wedding registry, and registry gift ideas can be improved. The changes we’ve made are just a start to ensuring the wedding category on Etsy is more fair and a better experience for both buyers and sellers.
Here are some ways we’re working to improve the weddings category and registry gift ideas:
1. Give shoppers more wedding items and registry gift ideas to explore.
--Currently, when you get to the bottom of a subcategory page, it says ‘there are no more items to display.’ We will be introducing a new way to ensure we’re showing the most relevant items and more items. We also want to be clear to shoppers that they have not in fact, seen everything that Etsy has to offer. An improvement is in development, and we’re working to release it as quickly as possible. We really appreciate the feedback about this.
2. Improve the speed at which items load on the page.
3. Improve diversity of items and shops in the wedding category and registry gift ideas.
--The benefit of showing items based on relevancy is that our system will learn and improve over time. You may have already noticed an improvement in the diversity of items we display and we’re focused on making this even better.
4. Improve relevancy over time so that irrelevant items do not appear.
5. Introduce more subcategories to the wedding category and registry gift ideas.
Here are some of the ways we’re working to improve the wedding registry:
1. Provide the option to delete a registry
2. Explore other types of registries (baby, birthday, general, etc)
3. Easier ways to edit your registry information and share
As we continue to improve the new weddings category and wedding registry, we’ll also be providing more tips on how to get found. Currently, the best place to get tips on how to get found in the wedding category are the same for getting found in search. Why? When looking for items to show in the weddings category, the system (like a shopper) performs multiple searches on Etsy, combines the results, then looks for items that are relevant, and displays items in order of the most relevant. If you tag your items and titles accurately then you’re set up well to get found by our system. We're also expecting the changes we make on our end to improve the wedding category and wedding registry gift ideas will help your item get found.
Answers to frequently asked questions about the wedding registry can be found here:
How to optimize your listings sorted by relevancy:
If you don’t find your answer in the FAQs or forums please reach out to our Support team:
Thank you again for your feedback.