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Question about search ads

I was reading about them.
It stated I would be advertising 114 items. Currently I have 124 items...
What does this mean?

8 Responses

It means that the words that you choose to use did not encompase all of your items. You may have delted items that you would need to promote the remainder of your items.
Hope this helps
It means you didn't select all of your items to be advertised. For me I only have one section advertised.
When I do them, I try to focus on just a few things instead of my whole store. I typically pick my best sellers and best photos.
Thank you so much everybody. And do you feel they help?
They do for me, yes. Not sure about vintage items.
I found I had some decent views, but I was not impressed. I could get as many views just by tweeting an item.
I paid half my profits for last month in fees and search ads and according to stats,No increase in listing views. I will not be buying any more ads.
I use just a category of items, and I really define the keywords used. I have had a few sales from the ads, but more importantly you can get great stats by looking through the ad stats. Then you can adjust your listing to mirror the keywords used from the ads. Another thing to keep in mind is that you can stop your ads any time you want. I many times only run an ad for 1 or 2 days, then start up a different ad. By doing this you can really define the ads and get a broader range of ads.

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