I know it's best to have keyword phrases (rather than single words) and to have the exact same phrases in tags as in titles.
I also know that if my item is, for instance, a dress, I don't NEED to put dress in the title because it's already in my category. But will it help me with relevancy if I use it in my phrases anyway? Otherwise, if I just rely on it being in the category, it's not part of a phrase. Does that make sense?
For instance, I have a dress that could be called a rockabilly dress or a square dance dress. The keyword phrases would be "rockabilly dress" and "square dance dress."
Well, I already have it categorized as a dress. Will it help me to use "rockabilly dress" and "square dance dress" in my title/tags anyway? Or should I just put "rockabilly" and "square dance?"
[edited for punctuation]