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Set a Region Filter to view content and items near and far

The expansion of our creative community has made Etsy a wonderfully large and diverse place where you can find over 9 million items in our marketplace from all over the world. On Etsy, you can connect and exchange with people whether they're halfway around the globe or in your own backyard. And to make this even easier, we're happy to announce our new Region Filter which lets you define the content and items you want to see.

Selecting a country from the Region Filter allows Etsy to deliver relevant content based on location, such as the Handpicked Items Treasury and the Recently Listed Items ticker.

A few questions that you may be asking yourself:

****How does one choose a region?****

To set a region: choose your country from the footer on any page of Etsy, or navigate to Your Account > Settings > Preferences. If you prefer to remain a citizen of the world, feel free to set it to Everywhere.

****What is this for?****

The Region Filter is for everyone. We want to give you the power to choose the content and items you see on Etsy and make it easier to find what you're looking for.

Maybe you're a French speaker viewing the localized French home page, but you don't actually live in France. By setting your Region Filter to the country of your choice, you can continue to browse comfortably in French but now you can easily see relevant items and sellers on the home page from where you live, since we know that may not necessarily be France.

Maybe you live in a country with high customs fees and you're interested in shopping locally. Set your Region Filter to set default values on the Local Search and Ship To filters and see Recently Listed Items near you.

Or maybe what you love about Etsy most is the ability to see items from all over the world. Then setting your Region Filter to Everywhere would be for you. You'll see items from everywhere on the home page, but the Local Search filter, Ship To search filter, and your shipping location in the Shopping Cart will still try to default to your location.

****Is this going to impact whether buyers see my listings?****

The Region Filter does not affect a shopper's ability to view a listing, it simply makes it easier for them to find the listings they want to buy. The better we can serve buyers on Etsy, the better we can serve sellers. Shoppers everywhere can still view all listings no matter where the shopper or listing is from.

***Is this going to affect my shop sales? Is there anything I should do as a seller to optimize my shop to this new filter?***

Since this filter serves to better direct buyers to what they want to buy; it should serve to lead buying customers to your shop. We hope this will help Etsy sellers to better tap on their target markets.

For more information on targeted marketing, this post from our Sellers Handbook holds much marketing wisdom:

www.etsy.com/storque/seller-handbook/dispatches-from-b-school-marke...

You can find more tips and tricks to optimize your Etsy shop in our Sellers Handbook:

www.etsy.com/storque/seller-handbook/


****What's the difference between the Region Filter and my Public Profile location?****

The Region Filter affects what you see on the site while your Public Profile location reflects where you are and who you are. While more often than not, you'll want these two things to be one and the same, there are times you'd want them to be different. We also don't want to make it a requirement that you fill out your Public Profile location to get served relevant content. For this reason, they are separate settings, but we'll remind you when you update your Public Profile location that maybe you'll want to update your Region Filter too.

If you have more questions or want to provide feedback, you can leave them here.

We hope you find the filter useful :)
-Ara

14 Highlighted Responses

KitzieG says:

Does this mean that items from other countries not specified in a user's Region setting will be removed from their search results?

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Hi Kitzie,

The search result behavior is the same as before for Local Search. We provide a default value for Local Search, but a shopper would have to specifically click the "Local Search" link to see Local Search Results. For the Ship-to filter on search results, we default to a shopper's location.

Note that if you ship to 'everywhere else', someone with a Ship To filter set to Germany would still see your items.

If you ever update your Local Search filter or Ship to filter manually, we always respect that. So the next time you come to the site, your last setting is there. Unless of course you clear your cookies.

Is that clear?
KitzieG says:

Let's take the example of a UK shop that ships everywhere.
If a buyer now sets their region setting to US, will they still see items from that UK shop in their search results?

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Yes they will still see your items!

Unless of course they happen to be using Local Search at that time and they're looking somewhere outside the UK. And remember, we do NOT default people into Local Search.
KitzieG says:

For example, a US shop who has shipping set to only US and Canada.
A buyer sets their Region to UK, and the items of the above shop are removed from their search results, right?

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If the buyer's Ship-To filter is set to the UK, then they won't see the item in their search results. But that has always been the case. The whole point of the Ship-To filter being, I need an item I can actually purchase and have shipped to me :)

Also, like I said above, someone with a Region Filter of the UK could have changed their Ship-To filter country. In that case, we always respect what their choice of Ship-To was, no matter what they have the Region Filter set to.
spanishangels says:

Admin - Did Etsy ever ask buyers if they wanted these Local Searches, and Regional settings?
Or is this something you've done without canvassing customers?

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Hi spanishangels,

We are always paying attention to what members want. As we develop features and products here at Etsy, what members want and need is always at the forefront of our thoughts.
NorthernGirlJewelry says:

it won't be possible to have treasuries for the front page that are specific to each country I would think.

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That is correct. Currently only France, Germany, the Netherlands, and the UK have different treasuries for their localized home pages. Their treasuries feature items that specifically ship to those countries. If you have a region filter set to any of those countries, you'll see their particular treasury. Everyone else, including those who set their region to Everywhere see the standard treasury with items that may ship to any and all countries.

sewmuchfrippery says:

I feel sure that a separate regional US FP is also in the pipeline
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There are no plans for a separate US only FP. The future of Etsy is of one single marketplace. We have no plans to fragment Etsy into separate websites by country. It will remain a global marketplace. These filters are not signs of fragmentation, but tools shoppers can use to make it easier to find the listings they want to buy.


Hi everyone,

Here's a breakdown of how the Region Filter affects a shopper's experience:

On the FP:
1) If they have a filter set to France, Germany, the Netherlands, or the UK, they see the specific treasuries that feature items that ship to those countries. Everyone else, including those with a filter set to Everywhere see the standard treasury which can feature items that may ship to any and all countries.

2) The Recently Listed Items ticker will show items from the shopper's region.

Search:
1) If a shopper doesn't already have a Ship-To filter location set, search results show items that ship to the shopper's Region.

2) If a shopper doesn't already have a Local Search location set, we'll populate the Local Search box with the shopper's location. However, they still have to turn Local Search 'on'. Local Search is never 'on' by default.

Cart:
1) The Region Filter helps us determine where a shopper wants her item sent.

I hope that clarifies how the filter works. As someone else on this thread previously noted, it's not a great big change to how things work now but it is another step towards helping shoppers find the items they want to buy.
MoonAgeEclectic says:

Now I'm really confused ... so if I'm reading the last couple of pages right, does it mean that Ship to : everywhere and Region: everywhere are essentially the sa,me thing, and that what they BOTH mean is that you will only see items that ship to everywhere if you set it up like this?

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Ship to: everywhere should mean that no ship-to filter is "on". We'll be changing the text to go say "Choose your country" to make it more obvious.
Brokenghostcouture says

ok, so I ship everywhere, so I think, from what I'm reading, my items will show up for everyone. If an American chooses US only on the FP link, they will still see my items because I ship there. right?

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Hi,

Yup, that's correct.

If an American chooses a "United States" ship-to filter, then they will see items that ship to the US. If you've set up your shipping profile so that you ship to "everywhere", then that includes the US.

-Eric

Hi everyone,

Some of you have asked, what is the default for a completely new buyer to the site? Everywhere or US?

There is no single default. We use a variety of signals to guess where a new buyer may be coming from. We ask them if they'd like to use our guessed regional settings and they are free to say 'okay', 'no thanks' which sets them to 'Everywhere', or change their own settings. We had not been nagging those we identified as coming from the US but given your feedback, we are re-evaluating this.

If we can't guess where a new member is coming from, they would see 'Everywhere.'
Brokenghostcouture says:

0ara0, are the items they are shown, ones that SHIP to them or ones shipped from within their country?

Has it been fixed that 'everywhere' shows you EVERYTHING, as in every item on etsy, not just items with a shipping service called 'everywhere'???

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Hey brokenghostcouture,

The filters on search are their own settings. The region filter only provides default values if you've never used either filter before.

The local search filter on search shows you shops and items that are from shops in your area.

The ship-to search filter shows you shops and items that ship to your area.

Having a setting of 'everywhere' means the ship-to filter is not turned on at all and you're seeing all items regardless of their shipping profiles.
sewmuchfrippery says:

I started getting pop ups months ago - when etsy set up the regional FPs. Very persistent and very annoying!

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Hi sewmuchfrippery,

We are working on a better design for this that is less obtrusive to ask members which settings they'd like to set for language, currency, and region filter.

loopyboopy asked:

are all users being defaulted to a US search? I set mine to everywhere but when I sign out of the site it defaults to the US??

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All users are not defaulted to a US search.

New members who have never run a Ship-To search will default to whatever their Region Filter setting was. While many people might see their region preference set to the US here because most people come from the US, if you come from another country, we ask if you'd like to set a region preference to that country.

For many shoppers outside the US, it is very frustrating to be browsing and shopping on Etsy only to find out when they are ready to make a purchase that the item does not ship to them.

Also remember for shoppers in the US, many items specifically say that they will ship to the US or "Everywhere Else" which means that as a seller, your items will be appearing in search results if a shopper is using the "ship-to" filter.

Regarding why you're seeing something different when you sign-out, that's because when you're signed out, we don't know what your account preferences are. While you're signed-out, if you change your setting to 'Everywhere', we'll remember that this is your signed-out preference by a cookie.

glasfaden says:

From Ara's explanation I understand the region filter as a "ship from" filter. But from what Amity has said, it is rather a "ship to" filter. So, which statement is true? How does the filter really work? Or am I simply so stupid and understand it wrong all the time?? Please tell me.

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Hi glasfaden,

The region setting is more like a global setting that provides hints to other places on the site that might take your location into consideration. Some of those places affect ship-to, some of those affect ship-from.

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@quirke asked why she saw US and why so many people are being asked if they want US.

This is because most of our buyers are coming from the US. Sometimes we get it wrong, but we've examined our data and discovered that this happens very rarely. We have levels of confidence we use and if we're not sure you're coming from the US or you are coming from outside the US, we ask a first time visitor to the site if this is what they want, and they have an opportunity to change it.

I know the changes are worrying for some of you but please be assured that we do have the international community in mind. This particular feature is really for buyers to make their lives easier when they're shopping on the site to find the items they want and the items they can buy.

If you're worried about showing up in search results or any slowness you've seen in sales, as Amity mentions in the UK team:

Now any sellers in the crowd might be thinking "How do I make sure my items are eligible for any of the regional Homepages and the default searches?" The answer to this is two-fold.

--- Firstly ---
Make sure you include international shipping in your listings.

You can specify shipping to specific locations *and/or* choose to ship to Everywhere Else. It's simple to implement with Shipping Profiles, which allow you to apply a bunch of pre-set (by you) shipping destinations to each of your listings.

Check out this blog post on shipping internationally:
www.etsy.com/storque/seller-handbook/seller-how-to-shipping-6074/
And this Help article on using Shipping Profiles:
www.etsy.com/help/article/190


--- Secondly ---
To show up in Local Items searches, be sure to make use of the Location Autosuggest feature.

The whatnow? Let's keep it simple. If you're unsure you've set this correctly, head to Your Account > Public Profile.
www.etsy.com/your/profile

Delete anything you've already put in the City field, and begin typing your city. Now make sure you select one of the options that appears from the automatically generated drop-down list. Hit Save and you're done.

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We also realise that this can seem convoluted at first if you're a seasoned Etsy user, but what you need to know is that we're working hard to have these things locked down during the both the first visit and the sign-up process for any new user. We know this can't happen fast enough, and we're on it.

------

The next thing to touch in on is the perceived lack of views and sales, which some of you have been concerned are connected to recent changes we've been making in our effort to internationalise our marketplace. I stress again that we're focused on championing the fact that we are global first, and also local. We’ve checked stats for international sellers and haven’t found anything untoward - more details in anee’s highlighted posts here:
www.etsy.com/teams/7722/business-topics/discuss/7611571/

We recommend experimenting with all all kinds of promotion (including off-site) to ensure you're getting the best chance of possible exposure anywhere and everywhere.

Are you making use of google analytics for your shop? This could be tremendously enlightening in terms of where your traffic is coming from. Here's some more info on getting set up:
www.etsy.com/help/article/230

Sellers interested in getting the most out of their shop can also check out Etsy Success and other resources.

Etsy Success Team:
www.etsy.com/teams/5002/etsy-success

Etsy Success Newsletter Sign Up:
www.etsy.com/your/account/email

Search for local and like-minded Teams:
www.etsy.com/teams
Hi everyone,

We've been closely watching this thread, and have been investigating claims of unusual "ship to" filter behavior on the search page. After reaching out privately to some members reporting problems, we've managed to finally reproduce the problems that some members were seeing, and I'm happy to say that we've pushed out a fix.

The root cause was related to the "ship to" preferences in the shopping cart overriding the "ship to" preferences on the search page. This has been fixed.

Apologies for the confusion caused by the overzealous "ship to" filter, and thanks for bringing it to our attention—especially those members that helped us debug off-thread.

-Eric

1573 Responses

Is this live for everyone?

i've just checked Your Account > Settings > Preferences and i don't see a region option there,

Could you please confirm that the default setting for everyone will be Everywhere, unless they choose to change it?

It would also be useful to understand this statement in more detail:
"The Region Filter does not affect a shopper's ability to view a listing, it simply makes it easier for them to find the listings they want to buy. The better we can serve buyers on Etsy, the better we can serve sellers. Shoppers everywhere can still view all listings no matter where the shopper or listing is from."

Does this mean that items from other countries not specified in a user's Region setting will be removed from their search results?
OK, now I see the option, and thankfully the default does seem to be Everywhere.

Would still appreciate a clarification on the last part of the post.
Kitzie, the option is underneath each Etsy page - next to the location and currency setting. I just saw it by now.

;)
To be frank, I don't understand the difference between the language setting and this filter. Cause when I set language = Deutsch and the filter = everywhere, I still get only the new listings from Germany (besides all the headers in German - which was expected).
The filter is way down at the bottom of the page with 'Your Account > Settings > Preferences' guys.

The one at the bottom of every Etsy page is not the same - that's about language and region. 0aro0 explains that above.
glasfaden,

The way I read 0ara0's explanation is that if a buyer sets their region to US (even perhaps without understanding the consequences) all items from every other country around the world will then be removed from their search results from that point onward until they change it back (if ever).
Thanks Closet, it only just appeared for me some time after the post went up. Don't think it had fully rolled out at first as it wasn't there when I initally looked. Thanks though.
KitzieG says

glasfaden,

The way I read 0ara0's explanation is that if a buyer sets their region to US (even perhaps without understanding the consequences) all items from every other country around the world will then be removed from their search results from that point onward until they change it back (if ever).
-----------------------------------------------------------------------------------

That's it, you've summed it up well.
Goodbye to international sales for all us UK sellers. The end of dwindling sales, now they'll be ZERO.
KitzieG says:

Does this mean that items from other countries not specified in a user's Region setting will be removed from their search results?

---------
Hi Kitzie,

The search result behavior is the same as before for Local Search. We provide a default value for Local Search, but a shopper would have to specifically click the "Local Search" link to see Local Search Results. For the Ship-to filter on search results, we default to a shopper's location.

Note that if you ship to 'everywhere else', someone with a Ship To filter set to Germany would still see your items.

If you ever update your Local Search filter or Ship to filter manually, we always respect that. So the next time you come to the site, your last setting is there. Unless of course you clear your cookies.

Is that clear?

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