Selecting a country from the Region Filter allows Etsy to deliver relevant content based on location, such as the Handpicked Items Treasury and the Recently Listed Items ticker.
A few questions that you may be asking yourself:
****How does one choose a region?****
To set a region: choose your country from the footer on any page of Etsy, or navigate to Your Account > Settings > Preferences. If you prefer to remain a citizen of the world, feel free to set it to Everywhere.
****What is this for?****
The Region Filter is for everyone. We want to give you the power to choose the content and items you see on Etsy and make it easier to find what you're looking for.
Maybe you're a French speaker viewing the localized French home page, but you don't actually live in France. By setting your Region Filter to the country of your choice, you can continue to browse comfortably in French but now you can easily see relevant items and sellers on the home page from where you live, since we know that may not necessarily be France.
Maybe you live in a country with high customs fees and you're interested in shopping locally. Set your Region Filter to set default values on the Local Search and Ship To filters and see Recently Listed Items near you.
Or maybe what you love about Etsy most is the ability to see items from all over the world. Then setting your Region Filter to Everywhere would be for you. You'll see items from everywhere on the home page, but the Local Search filter, Ship To search filter, and your shipping location in the Shopping Cart will still try to default to your location.
****Is this going to impact whether buyers see my listings?****
The Region Filter does not affect a shopper's ability to view a listing, it simply makes it easier for them to find the listings they want to buy. The better we can serve buyers on Etsy, the better we can serve sellers. Shoppers everywhere can still view all listings no matter where the shopper or listing is from.
***Is this going to affect my shop sales? Is there anything I should do as a seller to optimize my shop to this new filter?***
Since this filter serves to better direct buyers to what they want to buy; it should serve to lead buying customers to your shop. We hope this will help Etsy sellers to better tap on their target markets.
For more information on targeted marketing, this post from our Sellers Handbook holds much marketing wisdom:
You can find more tips and tricks to optimize your Etsy shop in our Sellers Handbook:
****What's the difference between the Region Filter and my Public Profile location?****
The Region Filter affects what you see on the site while your Public Profile location reflects where you are and who you are. While more often than not, you'll want these two things to be one and the same, there are times you'd want them to be different. We also don't want to make it a requirement that you fill out your Public Profile location to get served relevant content. For this reason, they are separate settings, but we'll remind you when you update your Public Profile location that maybe you'll want to update your Region Filter too.
If you have more questions or want to provide feedback, you can leave them here.
We hope you find the filter useful :)