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How People Find Your Shop and Listing Views Update

Hi shop owners,

We started to release three new Shop Stats reports related to how people find your shop:

* Top Traffic Sources: sites that sent people to your shop
* Top Traffic Sources on Etsy: Etsy features and pages that sent people to your shop
* Top Keywords: Keywords people used to find your shop in search engines, including Etsy Search

Each report lists traffic sources and the number of views attributed to each traffic source. In these reports, the number of views includes shop pages and listing pages. You can use these reports to dig into where your traffic is coming from, track marketing efforts, and look for opportunities to increase traffic. The Top Keywords report provides a window into how people search for your items on Etsy, Google, and other search engines. You can use the report to get ideas for how to tag your items and where to focus efforts to increase search engine traffic.

We'd love to hear how you use these reports and what you learn.

These new reports build on recent improvements to how we store and count views announced here: www.etsy.com/teams/7716/announcements/discuss/8663467/

There's been some confusion about these changes I hope to clarify.

All search engines, and many other services like facebook and twitter, have bots that track new web pages and updates to pages. Bots are essentially computer programs that automatically access web pages. We have always tried to provide accurate view counts that reflect views by real people. We recently updated how we count listing views to more effectively filter out views from bots, which do not represent a person looking at your listing. You may have noticed your view counts increasing at a slower rate recently. It's important to remember that view counts are now a more accurate reflection of the number of shoppers viewing your listings. As some people have noted, bots don't generally buy items on Etsy.

I also want to clarify that we are not blocking bots. We work very hard on site performance (see this blog post for details: www.etsy.com/blog/en/2011/tech-update-faster-and-faster/), and one of many positive effects of improving performance is it enables search engine bots to access Etsy faster, which helps search engine optimization.

We also appreciate people raising concerns about the accuracy of view counts. We are committed to providing accurate data, and we manually reviewed the logs for dozens of accounts and compared them to our view counts. We are confident our view counts are accurate. Some people have also wondered why our view counts don't match Google Analytics data exactly. We use a different technique to collect the data and we do not sample data. Google Analytics samples data, (details here: code.google.com/apis/analytics/docs/concepts/gaConceptsSampling.html), which means they record a subset of the data and use statistical analysis to estimate the actual numbers. We also track views when javascript is disabled and Google Analytics does not. However, Google Analytics also ignores traffic from bots.

There is a small delay, usually between two and five minutes, between when a listing is viewed and when the count updates. This is because we buffer updating the counts. The other option would be to sample, similar to Google Analytics, and we chose to buffer instead to improve accuracy.

There are a few cases when views are not counted. For example, when you view your own listing or if someone rapidly refreshes a page.

We plan to release the three new reports to everyone by the end of today, and we're excited to hear what you learn from Shop Stats.

Please post any questions in this thread.

Thanks!
Eric and the Shop Stats Team: Chris Fairbanks, Keyur Govande, Jung Park, and Adam Saponara

13 Highlighted Responses

moonbindery says

I have these in my shop now, and they are great! Thanks, Eric!

A couple of questions: I'm guessing that the stats include visits I make to my shop -- will there ever be a way for shop owners to filter out their visits? That would be a big help in getting accurate shop stats.

Also, a pop-up key to explain some of the terms would be very helpful. One of my top traffic sources is listed as "your shop." What exactly does that mean? Is it that people are going from one part of my shop to another, and that's being counted as well as outside visits?

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Thanks for the kind words!

If you're signed in, we don't count when you view your own shop.

We track the referring page for each view in your shop. So "Your Shop" as a traffic source means that someone was exploring your shop and went from one shop page to another. We could exclude those views from the reports, but we thought it would help you understand to what degree people are exploring your shop once they discover it.
cindylouwho2 says Edited on Jul 21, 2011

I am enjoying playing around with this! I hope it will be expanded to conversions soon. I am also interested in watching how people respond when they realize how many views are actually coming from Etsy, even though GA shows those visitors as entering through another source :)

question one - How is Etsy recording clicks on the google shopping links that are included in the main SERPs? I have a hit today that GA says is from google, & Etsy says is from "Other". When I check it, I am number three on google for the search & number one in google shopping, so I appear twice above the fold, & am wondering if the discrepancy is about the shopping links. It seems odd that GA would tell me that the view is from google but Etsy says it is not. Yet another view that GA says I did get directly from google shopping today, Etsy has recorded as from Google.

Question 2 - what is "Direct Traffic" as opposed to "Etsy.com"? I am guessing that this means they entered my shop through a bookmark in their browser, as opposed to another part of Etsy. But I am also noticing it coming up in my search results from Etsy, which seems odd.

Question 3 - are we going to be able to track views from the forum any time soon? Or do hits from "Teams" count the general forum page too?

Thanks for this!

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Thanks!

#1 Currently, we don't distinguish between traffic from google search and google product search. They will both show up as traffic from google.com We are looking into tracking these two sources separately.

#2 Direct traffic means there wasn't a referring page. Direct traffic generally means someone typed your URL into their browser, bookmarked your page, clicked a link in an email client, or clicked a link in an instant message client. Traffic from some twitter clients will also not have a referrer and show us as direct traffic.

#3 Currently, traffic from the forums will show up as Teams. We're looking into tracking traffic from the main forums separate from teams.
loopyboopy says

this is probably a stupid question, but what does favorites mean. People coming to my shop through favorites of other shops or somehow through my favorites?

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Favorites includes traffic from anyone's favorites page. It could be someone viewing their own favorites or someone else's favorites and then clicking through to your listing or shop.
ladyartisan says

Ok, I've got it and...I'm confused. It's awesome, don't get me wrong but I'm unclear on some things.

1. Under sources on Etsy, there are some sources that confuse me. Cindy mentioned "Your Shop" and I don't get that one, either. Also, "Your Listings" and "Your Shop Sections" don't make sense to me. How can these sources send people to my shop if they're already in my shop?

2. What kinds of things does "other" encompass under sources on Etsy?

3. When our shops/accounts get merged (my understanding is that Etsy is moving towards doing this), will there be a distinction between "your shop A" and "your shop B" somehow?

4. Is there a cap on the number of Top Traffic Sources listed? My overall view counts don't match my Top Traffic Sources view counts (yes, I added them up--used a calculator).

5. Finally, a question for anyone who can tell me--what is Direct Traffic? It's my second largest source of traffic (here and on GA) and I've wondered about it forever. The only definition that makes sense is that someone is typing in my shop name on the address bar and going straight to my shop (and I can't imagine anyone but me doing that). As far as I know, I've got my IP address/computer blocked from being counted on GA and yet even on GA Direct Traffic is my second largest source. So, can anyone tell me what it refers to?

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#1 We track the referring page for each view in your shop. So "Your Shop", "Your Shop Sections", or "Your Listings" as a traffic source means that someone was exploring your shop and went from one shop page to another. We could exclude those views from the reports, but we thought it would help you understand to what degree people are exploring your shop once they discover it.

#2 Other includes the Press page, Help section, and a few other pages that are unlikely to send a lot of traffic to shops.

#3 We don't have a specific plan for how multiple shops with one account would impact Shop Stats, but we would enable you to track each shop separately.

#4 Traffic sources and keywords are currently capped at 12.

#5 Direct traffic means there wasn't a referring page. Direct traffic generally means someone typed your URL into their browser, bookmarked your page, clicked a link in an email client, or clicked a link in an instant message client. Traffic from some twitter clients will also not have a referrer and show us as direct traffic.
happyhound says

Eric- I have a question:

My #6 & #10 keywords are:
Stationary
Personalized stationary

Both are mispelled (stationery is correct), so does the search read mispelled words and correct them?

Thank you,

HH

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The Top Keywords report shows exactly what people typed into search that led them to find your shop. People often spell things incorrectly when searching :)
SpiceofLifeDesigns says

One more question - for the keywords, how far back does that data go? It doesn't really seem to jive with my views stats....

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We started storing views and keyword data for Shop Stats on July 1, 2011.
ladyartisan says Edited on Jul 21, 2011

Eric,
Thanks a bunch for coming back to answer some of the questions. Another one from me:

What does "clicked a link in an email client" include? Does it include Etsy Finds or any of the other Etsy email campaigns or would it specifically be links in emails not directly from Etsy (i.e., when I send a link to a customer)?

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If someone uses an email client, for example Microsoft Outlook or Apple Mail, any time they click a link to an Etsy page in an email, there won't be a referrer and it would show up as Direct Traffic. We're working on improving how we track Etsy specific emails.
ladyartisan says

Oh, I've come up with another question. I was reviewing my top keywords and notice that one of my keywords is "Direct Traffic." I'm fairly sure I don't actually have people finding me by using the search term "Direct Traffic" so, what does that mean?

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That means the person entered a blank search (they just hit search without entering a search term). The "Direct Traffic" label is confusing here. We're going to change the name and make that more clear.
Thanks for the kind words everyone!

It's clear that some of the terms are confusing or unclear. We're working on inline explanations for any terms that aren't self explanatory.
Shop Stats is located in Your Account > Orders > Shop Stats

TravelTree says

Again I ask: Is there a way to see which items were viewed? If the graph shows that 6 item pages were viewed in an hour timeframe, can I see which 6 items? Does anyone know the answer to this?

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There isn't currently a way to see which listings were viewed, but that's definitely something we want to include in the future.
sarahhornik says

I'm very happy with the new stats!

Just one thing though - I have been wondering since yesterday why on earth the top keyword for both my shops is "957" - it's been driving me crazy!

Finally figured it out - 957 is the number of my last blog post. You can see it in the link: www.glassbysarah.com/?p=957

It seems that people are clicking the links to my shops from there and the system is reading this as a search keyword. I have some other numbers (also from blog posts) in my top keywords as well.

I use Wordpress for my blog, if that's any help.

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Thanks Sarah,

It looks like there is a bug. We're on it.
sarahhornik says

I'm very happy with the new stats!

Just one thing though - I have been wondering since yesterday why on earth the top keyword for both my shops is "957" - it's been driving me crazy!

Finally figured it out - 957 is the number of my last blog post. You can see it in the link: www.glassbysarah.com/?p=957

It seems that people are clicking the links to my shops from there and the system is reading this as a search keyword. I have some other numbers (also from blog posts) in my top keywords as well.

I use Wordpress for my blog, if that's any help.

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Thanks Sarah,

It looks like there is a bug. We're on it.

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This bug was fixed yesterday.

320 Responses

Thanks Eric for the info! I love love love the new shop stats. :)

Edit to add: No questions here.
Thanks for the info. It's nice having stats!
OH! Off to play!
I'm an information geek...
nice. look forward to checking it out.
Ooh, this sounds fabulous! Now I can use Etsy's stats as much as, if not more than, GA. Yay!
Sounds exciting!
Very happy to see this. Can't wait to reopen my shop and try out all these wonderful new tools :)
I still don't have this feature. I realize this was being rolled out last night, but can you tell me if it has been rolled out to everyone yet?

Edited

DUH! I see my reading comprehension isn't very good this morning.
This sounds wonderful, can't wait!!!

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