We invite you to read and add your comments and questions below!
Several weeks back we launched etsy.com/surprise, and we let you know that we were working on a new way for sellers to promote their listings. This caused a lot of excitement and speculation from shop owners, and after many weeks of hard work and testing, we’re thrilled to introduce you to Search Ads on Etsy!
As our marketplace now has over 10 million items, promoting items is getting harder and harder. With the launch of search relevancy, we have seen a wider variety of shops and items getting shoppers’ attention. But we have also heard from many shop owners asking for new ways to promote themselves. Now with Search Ads, sellers will be able to pay to appear in a highlighted section of search results pages when shoppers preform relevant searches.
Search Ads on Etsy appear based on the search terms (or keywords) that a member types in the search box. When a seller signs up to promote their items with Search Ads, our algorithm suggests keywords based on their tags and titles. Sellers then have the chance to decide on a weekly budget for their ads. It’s that simple, and you can get started for as little as five dollars a week. And best of all, once your Ads start running you can check out up to the hour stats on how they are doing in a new Search Ads module of the Shop Stats page.
Starting today, any seller can sign up to be among the first Search Ads displayed. Search Ads will appear in a highlighted section of search results pages starting next Tuesday September 27th. There is no preferential treatment for people who sign up faster: everyone who signs up before next Wednesday’s launch will have ads displayed on that date. And unlike Showcase, keywords do not sell out.
To help you understand Search Ads, we’ve created a nifty little tutorial including some videos that show you just how to get set up. So without further ado we invite you to check it out. etsy.com/search-ads