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Search Ads on Etsy

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can someone pls. summarize this thread.

any relevant info in the 133 pages?

RareBeauty, what are you talking about? is it connected to search ads?
FallenAngelBrass says

serena29 says

BUT they can take advantage of the browsing shopper and get a serendipitous view.
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I'm not sure I understand.

How does a supply shop benefit form a serendipitous view from a buyer looking for handmade finished items?

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i don't know. but, serendipitous views are something a lot of etsians are missing from the switch to relevancy.
Although I am grateful, I don't understand the replies to my last question.

I just want to know that all categories across the board are being equally visible in this campaign and not separated out because someone is using a default search from the home page.

There has been a great deal of inequity on etsy with regards to the *other two main categories here for many years and so I need it spelled out exactly how vintage and supplies will be found/presented using this feature. In terms that are easy to wrap my head around and understand.

I apologize if I am missing a connection in the process, but it's not clear how my vintage half of this shop or my other shop where I offer supplies will benefit.

Not everyone searching here knows the site is divided into three main categories, because etsy does not make that crystal clear and let's be real here, there is cause for concern regarding the other 2 main categories, we who sell in them have a very good understanding about how we are hidden.

I can't connect how - if people land on the home page and search from the handmade default - my vintage jewelry items will even be included. Is there still a segregation?
OhFaro says

another question to put out there -

How are vintage and supply sellers getting even exposure here in this campaign, if the default search is still set at handmade, and vintage and supplies have to be targeted from the drop-down menu by the user searching?

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I'm working on getting the answer to this one, as I know a lot of vintage and supply sellers want to know. I'll share that info as soon as I have it.

*Edited to add, the Search Ads -only- take keywords into account, so vintage and supply items may turn up in ads appearing in handmade search results as long as the keywords fit the search query.
Thank you Rob, I really appreciate you checking into that for us.
Thank you Rob.
Admin:

Video does not work for me....a couple of questions:

Where will these ads appear? Or do they just pop up when someone searches key words.

If relevant-search is working properly, why would anyone need or want an ad?

When someone is searching via relevancy wouldn't a searcher just as easily end up in a shop without an ad if they have the proper tags, titles, etc.?

It appears that those that take out ads will have priority over those that don't, and if that is so, won't that mean that re-newing will be much less effective?

I have always used relevant terms, and have been doing quite well...does this mean I'll end up in the toilet if I choose not to participate?

I am not Etsy-bashing...I just want to know what I'm in for, seeing that I can not watch the video along with many others. Thanks in advance.
I have a question about how keywords are used.

Let's say I add all of my soaps to an ad campaign and one of the keywords is 'vegan', yet only some of my soaps are vegan. If someone searches for 'vegan soap' can a 'non-vegan' soap show up in the ad even though 'vegan' is not used as a tag or in the title of that particular soap? Would I need to make two different ads, one for vegan soaps and one for non-vegan?
LynnesThisandThat says

Admin:

Video does not work for me....a couple of questions:

Where will these ads appear? Or do they just pop up when someone searches key words.

If relevant-search is working properly, why would anyone need or want an ad?

When someone is searching via relevancy wouldn't a searcher just as easily end up in a shop without an ad if they have the proper tags, titles, etc.?

It appears that those that take out ads will have priority over those that don't, and if that is so, won't that mean that re-newing will be much less effective?

I have always used relevant terms, and have been doing quite well...does this mean I'll end up in the toilet if I choose not to participate?

I am not Etsy-bashing...I just want to know what I'm in for, seeing that I can not watch the video along with many others. Thanks in advance.

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We're sorry the video isn't working for you. That's a known bug and we're working on it.

These ads will replace the row of Recently Listed Items that you currently see across the top of search results now. You'll see the ads whenever you search for keywords purchased by members.

Search ads are generally for broad terms that are likely to bring you a lot of impressions, terms which you may not necessarily be able to optimize for in Etsy's relevancy search. If you feel happy with how things are going for your shop, awesome! That's a great place to be. We offer Search Ads as a way to put your items in front of shoppers who might not otherwise see it and might not search for the terms that are your biggest draws.

Recency of items will still be a factor in relevancy, but in the case that you were using renewals previously as a means of advertisement we'd point out that you can use Search Ads to make a much more targeted approach, and then make use of the Search Ads portion of Shop Stats to see how much your ads are helping.

You will not suffer some penalty in relevancy search if you choose not to try buying search ads. If you want to dip your toes in the watter, we recommend going with the minimum recommended amount for your shop and promoting your entire shop. The budget you set will be the maximum amount that you'll be charged, and we will only charge you for the impressions that occur. Hope this helps!

You can find more information here:

www.etsy.com/help/article/1034
sakurabathandbody says

I have a question about how keywords are used.

Let's say I add all of my soaps to an ad campaign and one of the keywords is 'vegan', yet only some of my soaps are vegan. If someone searches for 'vegan soap' can a 'non-vegan' soap show up in the ad even though 'vegan' is not used as a tag or in the title of that particular soap? Would I need to make two different ads, one for vegan soaps and one for non-vegan?

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The algorithm selecting ads to show for searches should be able to catch this and avoid posting listings that aren't vegan when your ad comes up in a search involving the word vegan. If it didn't, that would be the kind of thing I'd want to notify our Tech Team about.

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