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How to create a private listing?
There isn't a way to keep the price private, but once it sells no one will see the price. I'd also suggest the "reserved for X" be a first name or something that isn't the Etsy username if your buyer wants anonymity. You don't even need to include a photo of the item (just a "reserved listing" graphic). I've done that with custom greeting cards where the buyer wanted the recipient's name on the front of the card but not in the public eye. In that case I PM'd the card image to her for approval.