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What does SEO mean?

I see this a lot, can someone enlighten me? Probably everyone-----

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Search Engine Optimization. It means the best words to use to get found. Like a lot more people might search for cook book (in US) rather than cookery book (in England).
Thanks, that's good to know.
You've got the ticket howtobooksandmore. Search Engine Optimization is the art of understanding how to best leverage your website, shop, or listings within search results. This is generally achieved through a combination of understanding how search engines rank results and how people search.

For resources on this topic you can find our guide to Google SEO here:
www.etsy.com/help/article/247

And you can find tips for optimizing your listings for Etsy's search results here:
www.etsy.com/teams/7716/announcements/discuss/8822575/page/1/

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