There have been a lot of questions and some misunderstandings around Google Product Search (Google Shopping), syndication, and how it affects your shop and listings. Please read this information before requesting assistance so that we can be most helpful. Here is a collection of Frequently Asked Questions on the topic. Thank you!
What is it?
Etsy is a Google Product Search Marketplace Partner*. Items from participating (syndicated) Etsy shops automatically have their active listings submitted to Google Product Search (U.S.)**, and appear with the associated Etsy shop name and feedback, both visible and searchable.
How can my shop qualify for syndication?
To qualify, each of your accounts or shops must be in good standing (no open non-delivery cases, no outstanding balance), have made a small number of sales and received positive feedback from customers. www.etsy.com/help/article/276
Is my shop syndicated?
Syndicated shops have a “Syndication” link in Your Shop on the left side-bar under the “Promote” heading***. (See screenshot below.)
What is a 'push'?
A ‘push’ or ‘boost,’ as it has come to be called, is when we (Admin) resubmit your active listings to Google Shopping in the event any have been declined by Google or have expired. It’s important to note that a ‘push’ only affects Google Shopping and is never required for Etsy.
Also, keep in mind that resubmitting your active listings to Google Product Search will not positively or negatively affect your ranking in standard Google search or Etsy searches. Although you may gain exposure in Google Shopping for items that had previously been declined or expired, this exposure doesn't guarantee views on Etsy, favorites, sales, etc. If you are already fully indexed in Google Shopping, a 'push' has no effect since you have no listings that need resubmission. If you have not yet been syndicated into Google Shopping, it is not possible to give your shop a 'push' since you don't yet have an account to which we can submit listings.
How do I find my listings on Google Shopping?
Find your indexed listings by going to Google, click ‘Shopping’ and paste your shop name into the search field****. The number of results is usually pretty close to your current, active, indexed listings. If you get many results that have nothing to do with your shop, it usually means your shop name has words commonly used by other entities and stores. You can try putting the shop name in quotes to narrow down the results, or paste your shop URL into the field instead (www.etsy.com/shop/youretsyshop). Note that when searching for your shop, it needs be as written in the url; that is, without spaces between the words. Upper/lower case don't matter, but spaces do.
Why are my listings missing?
They may have expired or Google may have rejected them for language in the title or description that violates their policies. Become familiar with the criteria used by Google for filtering items from their shopping results: www.etsy.com/help/article/258
Should I have my items resubmitted? Do I need a “push"?
First, check to see if you are syndicated. If yes, check your listings on Google Product Search (Google Shopping) and compare the result to the total active listings in your shop. If there is a significant difference, you could probably benefit from having your active listings resubmitted. Check your titles and descriptions, though. A resubmission may not do much good if Google rejected some listings and they are resubmitted without edits. They are likely be rejected again.
Check your shop and listings, and if you need help, you can post your request in this thread. Thanks for reading!