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my items are showing up wrong in search

I just did a search for "jewelry design stamps" for supplies and I was shocked to see my items at the top of the page for the search ads. I don't sell supplies and not one of my items is tagged or worded "jewelry design stamps". I ran the search a couple of times and my listings were up there not just one item but two at a time. I'm paying for the search ads and they aren't being shown correctly.

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When you set up your search ads it tells you the words it's going to use, have you checked what words it's using?
Nope, those are not the words that I chose. Those words were not an option, "designs" and "stamps" were not, only "jewelry" was an option. I've been running these ads for a long time and have never seen my listings in this particular search before (I search for "jewelry design stamps" fairly often since I purchase this tool quite often).
HELLOOOOO!!!
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Leslie avatar Admin
Hi Sandi,

Sorry for the troubles! There are several Keywords that you selected that would predict this behavior: handstamped, handstamped necklace, hand stamped, jewelry, personalized. Your Ads will appear when a shopper searches for one of the keywords you have selected.

We determine keywords automatically through several techniques. First of all, we look at the tags and titles that you have entered in your item listings. Then we match those with the most popular searches on Etsy. We do this so that we can be sure that whatever keywords you purchase have a lot of people searching for them, and there will be plenty of opportunities for us to display your items. There is a chance that you may not be able to promote items because you do not have relevant keywords. In this case, we recommend you take a look at your tags and titles and make sure they are descriptive and thorough.

If you decide to x- out some of the suggested keywords, we will redistribute your weekly budget to the other keywords in the list. Sometimes if the keywords you x-out out are more expensive, your budget will be redistributed to cheaper keywords, therefore giving you more views over the week period.

You are welcome to remove a keyword or keywords midweek, it will take effect at 12pm GMT the following day. Changes must be submitted by 10am GMT, 2 hours before the new ads begin showing. If you remove, deactivate or sell items in your Search Ads campaign your weekly budget will be re-distributed to the other keywords and items in your campaign. The budget is also re-distributed if your listings expire.

You can read more details here: www.etsy.com/help/article/1036.

Hope this helps!
I don't understand since I was searching in the "supply" category not the "handmade" category. I have all of my items in the "handmade" category. This just seems like a waste of my money to show my items to buyers looking for supplies...right?
To clarify further...I do NOT want my items being shown in a category that I don't even list items in.

I understand my items showing up in random searches in the "handmade" category but "supplies"...really?
My search ads renewed today and in less than 2 hours 28,000 were used up at a low traffic time. I've had these running since search ads started and I've not used any different tags everythings is as its always been. All the changes that have happened its no wonder there's bugs all over the place. The thing is I've been charged for these.
Leslie avatar Admin
artyscapes,

I addressed your concerns in this thread: www.etsy.com/teams/7720/bugs/discuss/10498615/page/1/. Your ads begin tomorrow!

Cheers!

Yes, that's how search ads work. Your listing are often shown to people who are looking for something entirely different that simply shares a keyword with your listing. I think it's a big problem. It's important to be very strategic about search ads, but I'm not exactly sure how to do that! I think I would only purchase a search ad for very specific keywords that can't be applied incorrectly.

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