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Are Etsy Search Ads worth it?
I tried it when it first came out and wasn't impressed, but I've seen an increasing number of people who find them successful. I don't know if that means the system has improved or those people just know how to pick all the right words.
For a while after opening my Shop I tried Search Ads. Then I spent hours, which were free, perfecting my tags. Ever since then, I've had the same results whenever I've typed things like "dog apparel" into the Search box as I had while doing Search Ads. As I said, taking the time to get tags right doesn't coat a penny, and the outcome - finding items of yours on the first few pages of "Search" - is the same as what you get by spending up to $5, $10 or $25/week on Search Ads. In other words, when it comes to signing up for Search Ads, my advice is:don't bother, it's a waste of money.