I paid over $8 each for them.
I went to the grocery store to get supplies for chili and purple pickled sauerkraut was not on my list. Want to know why I paid $16 for some sauerkraut? Because he SOLD it to me and what I mean by SELLING it to me is he convinced me why I should buy it from HIM. He explained to me his small farm in WI is powered by solar energy and his family's small business made a pledge to create chemical free, organic products with no use of artificial fertilizer, they won the Good Food award in 2011, etc. etc.
I left there excited that I purchased his product and he'll leave there later today excited that he made sales. Win-win situation.
Not once did I think, hey wait, I'm going to go down the sauerkraut isle and see if whole foods store brand had purple pickled sauerkraut for cheaper. I want to buy from THAT dude because he SOLD his brand (product, ideals, presentation, etc) to me.
So that got me thinking about all the forum posts lately.
I think we all need to keep in mind we can do the same thing. Just because there's is competition or possible competition that is lower priced doesn't mean we are doomed.
So my question to you is what have you done to help your brand/business? Have you taken any of the passion you may be feeling over a certain situation and channeled it into a positive thing for YOUR business?