I checked it out, as I do all new selling venues that come across in the forums.
They seem to be doing it the right way however. Their website has information on it and they're in BETA testing right now.
Here's a list of some of the features they'll have
For The Cafe Seller:
» Low monthly or yearly shop prices, pay as little as $2.50 per month
» No sale fees....Ever!
» Unlimited shop categories/sub categories
» More in depth handmade categories
» Full category section for supply sellers
» Multiple items per listing, no fee.
» Full BLOG/Video area in your shop
» Sellers earn Cafe Badges from Buyers after each transaction (no +/- ratings)
» Set coupons by products or the whole shop
» Shipping by weight/state/country or set by product
» Refer sellers & earn cafe credit
» Affordable featured ads, starting at $4
» Large shop display banner 1040 x 200
» Variant groups to manage scents, colors, sizes for your products
** I just asked on the fb page about whether product variants will include price. They said, not at first, but have plans to.
I'm not sure if we're allowed to post links in the forums anymore, so I won't. But you can find them on fb and their website is a .co
Whether they're successful or worth listing on remains to be seen, but I'm impressed with how they've conducted themselves pre-launch.