Summer has rolled in with gusto and the month of July is almost upon us. This time of the year, when the Northern Hemisphere is out enjoying warm temps, some sellers notice a decrease in the number of views and sales in their shops. This seasonal slowdown is well known in the retail world and its implications are felt both on and offline. Meanwhile, this is a great time to start planning for the holidays. Start creating holiday stock, and planning your packaging and promotion. They will be here before you know it!
I’m drafting a community sourced blog article for Etsy’s Seller Handbook about this topic and I’d like to hear from you. As a seller how do you use your seasonal slowdown to ramp up and get prepared for the holiday season? Based on your experience, what tips and advice do you have for other sellers? Use these questions as a guide when crafting your response:
-Press and promotional opportunities. Do you keep holiday items in your shop year round? If not, when do you start adding holiday merchandise to your shops? Has a member of the press (remember they’re now in holiday mode) ever found you during the offseason?
-Products and inventory. How do you create more inventory during your slow season? When do you ramp up production to prepare for the holidays?
-Marketing and sales. How do you use this time to flesh out your marketing plan? What about Christmas in July?
-What NOT to do. What would you recommend sellers SHOULDN’T do during slower times (hint, grossly discount all of your products).
As with all of our community sourced articles, I’ll quote our favorite advice and will link back to your shop in the process.
Thanks for your insight!
(Also, check out the response so far over in the Etsy Success team here: www.etsy.com/teams/5002/etsy-success/discuss/10533271)