Over this weekend, I had an opportunity to fill in for a friend demonstrating products at Costco in Albuquerque. I have helped her out in the past when she had a scheduling conflict, and the last time I did a demo for her was last year in mid-July. Here's what I observed:
1. When they opened the doors for Saturdays business, there ere 5-6 people lined up with their carts. Last year, the line was across the foyer and out into the road.
2. As the day wore on, there was no increase in traffic, no matter what the hour was.
3. There were no lines at the cash registers - two or three carts at each register.
4. They had just 8 registers open. Last year, they were all open, with aisle-clogging lines at every one. You had to elbow your way through to get to the restrooms.
5. I saw maybe 2 or 3 heaping carts of merchandise all day - the rest had two or three small items in them, mostly food items, books and cookies.
6. I was set up at the end of the "wall", right near the first register, so I had a good view of what was being sold in probably about half the stores transactions. I witnessed two large flatbed carts of furniture items pass by - Last year, you would practicall get run down by carts of couches, beds, recliners, grills, mattresses, etc. Not so this year.
7. I went to the snack counter twice during the day. Walked right up and placed my order. Last year, I stood in line for at least 10 minutes, every time.
8. The ladies room had available stalls at all times. Last year, the line went out into the hallway.
So last year, I worked my friends booth in mid-July. This year I worked it during the same time period, same days of the week, same time of day.
So.....I think this is telling. What do you think?