When we announced that we were moving Search Ads to cost per click, we mentioned it was the first of many improvements we’d be making to advertising on Etsy this year. Since then, we’ve been hard at work developing a system that incorporates your most requested Search Ads improvements, including giving you more control over how your budget is spent and simplifying keyword management.
Today, we’re excited to announce an improved way to advertise your items on Etsy: Promoted Listings. Key features of Promoted Listings include:
- Flexible Pricing - With Promoted Listings, tell us how much you want to pay for a click on your listing and we’ll make sure you never pay more than that.
- Keyword-less Campaigns - Managing keywords is a pain. With Promoted Listings all you have to do is tell us which items you want to promote and we’ll make sure they are shown to the right buyers at the right time.
- Automatic Management - While you have the option to control every aspect of your campaign, promoting your listings can be as simple as setting a daily budget. With auto promotion and bidding, we’ll make sure you get as many clicks as possible for your budget.
Promoted Listings launches on September 9th, but you can start setting up your campaign today! Visit the Promoted Listings management page at www.etsy.com/your/shops/me/promoted-listings to get started.
If you’d like more information, feel free to take some time to read about Promoted Listings at www.etsy.com/promoted-listings/about.
Promoted Listings will replace Search Ads over the next month and a half. As of today, existing Search Ads campaigns will continue to run and can be edited, but no new Search Ads campaigns can be created.
Nick and the Etsy Ads team