Here are a bunch of pointers that I have collected over time to help with being visible:
Firstly, from Etsy's help: What are tags - www.etsy.com/help/article/69
Extract: "A tag is a word or short phrase that describes your item. Etsy matches tags with shoppers' searches to find relevant search results.". There are other useful tidbits in the help information.
You can do research on Etsy right in Etsy's search bar - just start typing and popular suggestions appear. Then you can use a tool like: www.tools4etsy.com/Wall-e/Relevancy/Keyword
to see where you appear in search + who the top sellers are, the top listings, and the Tags used.
** Titles & Tags are important to Etsy Search (redundancy = relevancy i.e. Tag phrases should be repeated in titles); Description & Titles for SEO (repetition = relevancy, but not duplication; i.e. Titles, each should be unique). Title, Tag and Description (upper/lower) case & punctuation has no importance to Etsy Search & Search Engines like Google & Bing (SEO). When building your Tags, the order of your Tags is not important however the order of the keywords in each Tag is critical. Also the keywords used in the Title must have a one-to-one exact match with the Tags targeting keywords.
** You need to choose descriptive keywords for your titles and very important in placing the strongest words first with Etsy relevancy as "Words that appear at the beginning of your title are given more weight" & "Exact word pairs are given more weight" (www.etsy.com/teams/7718/questions/discuss/8755739/page/1?post_id=95...
)! Another reason to front-load your keywords is that Google only displays up to 66 characters of a title in search results, and Etsy's search also only displays approximately 30~40 characters in Gallery mode, so putting the most important words first will help attract the right shoppers as they poke around. Also check out the Etsy 2014 Seller Seminar workbook (page 20: etsy.app.box.com/s/wn778l32ztm9pararbl5
) - "Put the most descriptive words at the front of your titles and tags".
** Be aware that Etsy sees Categories as having a dual purpose - both as a Category & a Tag. Entering them twice is a waste of a tag.
** According to an Etsy Blog article (ref: blog.etsy.com/en/2013/top-5-steps-to-a-mobile-friendly-shop
): "...item descriptions are truncated on Etsy’s mobile apps after nine lines; aim to keep vital details above the fold.". As Etsy claims that 40%+ views are coming from Mobile devices, your target audience could be missing key information that may be visible "below the 9-line fold".
** Please note that on Etsy, it can take up to an hour for the Listing page (Etsy page cache) to refresh and up to 24 hours for the Listing changes to be fully indexed. ( ref: www.etsy.com/help/article/187
** Etsy Blog articles, help links, and a couple of others that should help:
- 10 Ways to Think Like a Buyer - blog.etsy.com/en/2014/10-ways-to-think-like-a-buyer
- Shop Makeover Series: Titles, Descriptions and Tags - blog.etsy.com/en/2011/shop-makeover-titles-descriptions-and-tags/
- Etsy Success: Make Your Shop More Relevant - blog.etsy.com/en/2011/make-your-shop-more-relevant/
- An Etsy worksheet put together to help sellers brainstorm keywords that buyers might use when searching: blog.etsy.com/en/files/2013/08/Unlock-Your-Keywords.pdf
- How do I make sure my items are getting found in Search? - www.etsy.com/help/article/821
- How to Get Found in Search - www.etsy.com/blog/en/2012/how-to-get-found-in-search/
- How to Get Found in Browse - www.etsy.com/blog/en/2012/how-to-get-found-in-browse/
- How do I improve my shop's Search Engine Optimization (SEO)? - www.etsy.com/help/article/247
- 4 Ways to Improve Your SEO and Increase Your Traffic - blog.etsy.com/en/2013/4-ways-to-improve-your-seo/
- How to Write Enticing Item Descriptions - blog.etsy.com/en/2012/how-to-write-enticing-item-descriptions
(Note: Whilst some of these blog posts have been around for a while, they are still very relevant)
- Google's Search Engine Optimization Starter Guide - static.googleusercontent.com/media/www.google.com/en/us/webmasters/...
** Etsy mentioned in an Admin Q&A thread (may 16th, 2014) that Etsy (eg: Treasuries) & external (eg: Facebook) inbound links will help with improving a Listing's Relevancy. Listing new, relisting and renewing all equally give a Listing's relevancy a boost.
** A great post on SEO Myths you should NOT believe: www.etsy.com/teams/7722/discussions/discuss/12878519
** Google Shopping has some very strict guidelines that you need to adhere to before Google will accept your listings. Here are some helpful tips from an Etsy seller: www.etsy.com/teams/10927/team-blugrin/discuss/14924678
& here are Google's guidelines: support.google.com/merchants/answer/188484
** Lastly, here is a tool that compares Etsy Tags side-by-side: www.tools4etsy.com/tagwars