Craft Fairs... it's a living!
What percentage of craft fair attendees actually buy?
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This question came up in my Facebook vendor forum today. Does anyone have any stats (or personal guess) as to what percentage of art and craft fair / festival / market attendees actually buy some thing? Or maybe for example: if a show has 50 vendors there needs to be 2,500 people in attendance before sales seem to be good for people. Any thoughts?
Posted at 9:33am Nov 29, 2012 EST
I've been wondering this too. I would think most are planning on buying something, especially if they had to pay a dollar to get in. But I know I didn't always used to. I used to like to just look. I do buy now that I know how important it is to support my fellow crafter/ artist. I always wish I could buy more!
Posted at 11:56am Nov 29, 2012 EST
My husband and I were having this discussion just this week ... we've been comparing some stats that we've seen and been told ...
website traffic ... 100 views and pretty soon a sale.
craft fair traffic ... 100 people and pretty soon a sale.
We're wondering if this 100:1 ratio or 1 percent is a good average for non-specific targeted market type groups of people?
I'll try to say that better ... if I have very targeted marketing, I expect the ratio is higher.
So if I'm in a craft fair that is my general target audience (women 35-50) can I reasonablly expect a 1% purchase rate?
Since I'm a rookie, I'm interested to hear what the veterans have to offer from experience.
Posted at 7:48am Nov 30, 2012 EST
Elisa, I think you're on the right track - My guess is depends on how many vendors there are in relation to how many visitors and what sort of event.
At a holiday craft fair, I'd expect almost 100% of visitors to buy. At a street or music festival, I'd guess much less.
At a street festival I do there are ~40,000 visitors, 400 vendors and I sell ~30-40 items. That seems pretty neat :)
At a very small farmer's market I did this fall, there were visitors in the hundreds, just a few non-food vendors and I sold almost as much as the big street fair! (It was a cold day with lots of kids needing hats)
Interesting question to ponder.
Posted at 8:22am Nov 30, 2012 EST
I have noticed this year that attendance is down, but purchasing is up. Most all the customer's browsing have packages in their hands.
And I've notice a increase is vendors buying from one another. Maybe people are more free to make purchases this year without worry.
Posted at 8:31am Nov 30, 2012 EST
I've heard this statistic: 10% of visitors will buy something. If there are 1,000 visitors, 100 will make a purchase. If there are 50 booths, that's an average of two sales per booth. (Note the word "average" - some will sell more, others less.) It's a guideline, of course - there are lots of other influences to factor in. But it's worth considering.
Posted at 9:14am Nov 30, 2012 EST
I've done shows where there was 30,000 people coming through and had a bad show and I have done shows where 5 people show and had a good show. I don't know that it really matters the volume but whether people are buying what you are selling.
Posted at 10:56am Nov 30, 2012 EST