Emotion Cards for building & sharing words in design and UX research


VAT Included

  • Digital download
  • Digital file type(s): 1 PDF

Emotion Cards are for building a shared vocabulary between researchers and participants during new product and service workshops.

From my work in Sensory and Emotional Design, I know people generally find it hard to explain or discuss emotional aspects of their own life experiences or their experience of a new product or service as they do not have a large vocabulary of words to describe emotions.

These cards start with broad ideas of Happy, Anger, Fear, Sad, Surprise and Disgust and then allow users to drill down through related words to identify more specifically the emotions they feel.

Do read the Instruction sheet for some more ideas on how to use them.

Print, cut and glue the cards (and use the instruction sheet as an envelope to hold them) as many times as you like.

If you have any problems, just let me know and I will try to help out.

Instant Download

Your files will be available to download once payment is confirmed. Here's how.

Instant download items don’t accept returns, exchanges or cancellations. Please contact the seller about any problems with your order.

Etsy Purchase Protection: Shop confidently on Etsy knowing if something goes wrong with an order, we've got your back for all eligible purchases — see programme terms

Alastair Somerville

Alastair Somerville

Owner of AcuityDesign

Message Alastair

This seller usually responds within 24 hours.

Captcha failed to load. Try using a different browser or disabling ad blockers.

2 shop reviews

0 out of 5 stars
5 out of 5 stars

A great idea, nicely executed

Justin Tauber 26 Nov, 2016

5 out of 5 stars

Excellent quality and great quick service! Will definitely buy again!

Cal Desmond-Pearson 08 Jan, 2021