Vintage inspired fashion

Announcement    We have berets in wool, linen and silks - all sizes!


Last updated on 09 Aug, 2020

We have berets in wool, linen and silks - all sizes!



All Items

Louise Zenthon

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Louise Zenthon


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About AllyFashion

Sales 40
On Etsy since 2012

Quality handmade & unique fashions from the1920s, 30s & 40s for the Modern Woman

To start with - we love film and the starlets of yesterday! So they had foibles, that is what made them special, unique & glamorous. My personal favourites were (and still are) Katherine Hepburn & Lauren Bacall. Two strong women, with very different style, yet elegant - plus they were friends. Ally on the other hand likes hers with full frontal glam - Sophia Loren.

I own one pair of jeans (yes, that's right), and they only see the light of day when gardening. Athletic shoes? They are for the gym. I have always been like this; my mother said I changed my clothes 3 times a day as a kid. Bless...

Ally & I have known each other for years, working together on and off collaborating on different projects. We both had our separate businesses that we found were overlapping more and more so we decided to combine our efforts and streamline the vision of our work together - quality made outfits with a vintage style for the modern woman.

To start our process Ally & I will get together to create a small capsule wardrobe, rummaging through the over 300 vintage patterns or 'look books' I own. Often decisions are made based on some vintage fabric we have to hand; because we have a lot (Ally has worked for many a big names here in London). We will discuss buttons, different fabric choices, etc.

I then begin with either readjusting an existing pattern for today's figures or making up a pattern from a drawing. Often we make some design changes to a pattern and then those will need to be patterned out.

Ally is the cutter and main seamstress in our duo - I jump in when we need extra hands. Ally will sew up the garment and then test the fit. We use a UK size 10 fit model and then make adjustments from there.

As you have probably noticed I am the frontman of our little business. Ally is very shy. I will try to get a photo of her not swinging to avoid the camera. Good luck with that. You can always convo her if you feel you need to connect though!

Shop members

  • Louise Zenthon

    Owner, Maker, Designer, Curator, Design & Pattern Making

    I have always designed & made my own clothes. With a shared love for vintage (early 20th century) fashion and well made garments Ally and I teamed up to create Ally Fashion.

Shop policies

Last updated on 01 August, 2019
Thanks for stopping by our policies page!

Every item is individually made by us, here in our homes in London. We use vintage patterns and adjust them to today's figure - sometimes even tweaking the style of the pattern as well.

I started my vintage career early - by making clothes for my Barbie using my mother's old patterns from her childhood. I used my mother' old hats and handbags until I could fit into her 1960s tweed suits and cocktail dress ( which I wore to various high school dances). Once I had a summer job I was trolling the charity shops for my own vintage items.

As I got older (much older) and vintage became a fashion, making good design and quality scarce, I decided to start sewing my own 'vintage'. We offer handmade pieces, often one of a kind, with an individual but thoroughly vintage look.

We hope you like what you see.

Any questions? Feel free to contact us.

Accepted payment methods

Paypal Mastercard Visa American Express Apple Pay Gift card
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I don't accept returns, exchanges or cancellations
But please contact me if you have any problems with your order.
Returns and exchange details
We are reasonable ladies. Please contact us if for any reason you are not satisfied with your purchase. We will be happy to work with you to make it satisfactory.

If there is an issue with fit, we will gladly do what we can to fix the problem; however, we always supply measurements so it is in your best interest to make sure you follow those closely. We offer refunds, exchanges or store credit - what will suit you. We cannot offer refunds on bespoke/made to order items or sale items.

If an item returns as an unclaimed package we are not responsible for any shipping fees and the item will be re-listed unless the buyer asks for item to be reshipped at their own expense. All customs and import charges, respective country or state taxes are the sole responsibility of the buyer.

Please contact us with any issues before leaving feedback. We want you to be happy with your purchase.
We except Paypal only. All major credit cards can be used on Paypal if you do not have a PayPal account - just hit the pay by credit card button after going to Paypal.

International Buyers / Buyers Outside European Union: Please note that international customers are responsible for any customs fees and respective country or state taxes.

Cancellation Policy: You may cancel your order by contacting us within 24 hours of the original purchase.

Failure to make payment or contacting us about any problems with your payment, within 48 hours of clicking the 'buy now' button, will result in a cancelled transaction.
Full price items shipped within the UK will go out FREE of charge. All other countries do receive a small discount on postage for fully priced items. We will HAPPILY combine postage when buying more than one item. Currently prices for postage are listed as accurately as possible. When purchasing more than one item we will refund the difference (if any).

Pre-made items will be shipped out within 3 working days after payment is received. Made-to-Order items will take, on average, 2-3 weeks from the date pf payment. International items will be sent airmail. We are happy to upgrade shipping to provide expedited service, insurance or confirmation numbers upon request. Please contact me prior to purchase and we will provide a revised invoice.

Royal Mail aims to deliver international packages within 7 to 14 business days, and usually does, but please be patient. Please be advised that occasionally, items shipped internationally can be delayed by Customs for as much as a few weeks. Thus sadly, we cannot guarantee delivery times. Do note, that AllyFashion is not responsible for any duties or customs fees - they are the sole responsibility of the buyer.

AllyFashion does guarantee you will receive your purchase; in the unlikely event a package is lost, the contents will be replaced or the sale refunded. If you encounter any difficulty with the shipment of your package please contact us.
Additional policies and FAQs

Berets are made in Small (21.5 inches), Medium (22.5 inches) & Large (23.5 inches)


UK Size __________8______10______12______14______16______18

back length____41_______41______42_____42______43_____43
arm length_____59______60______60_____60_____61______61

All measurements are in centimetres.


-At this time the turnaround for a custom is about 2-3 weeks for delivery.

-We require payment for 1/2 of your order up front. Once your item is ready for you we will contact you with a link to your reserved item. At this time you will be able to purchase and pay the balance on your item.

-Reserved items will be held as long as 1 week. Please contact us if for any reason you can not purchase your item in this time and we will be happy to hold it for you. After the first week if we have not received any communication from you, the piece will be taken out of reserve and made available to anyone.