When I was a kid growing up in the nineties, I had this oversized tie-dye shirt that my mom was always begging me to throw away. I mean, who throws away tie-dye. Hello! I also had purple tie-dye flare-cords that I wore until there were dead. Because tie-dye kicks so much ass it's ridiculous.

In homage to our childhoods (#longlivethe90s), my husband and I started making tie-dye as a fun thing to do with our five kids. We loved it so much that we couldn't stop and ended up with tie-dye for Africa so we decided to sell it at our kids' school fairs to raise money for the Friends (and teach our minis a bit about business).

Our local north London community ate our tie-dye for breakfast and kept asking for more, and we kept making more...and it's become a bit of a thing, with all the kids (aged: 12, 10, 8, 6 and 4) involved in the making.

So, we thought we'd take it online. Each member of the tie-dye production gang has their own style and we love seeing their creativity emerge in masses of colour and pattern. And here we are. Thank you for checking out our little business and may tie-dye never die.

XAndrea