DesignMyFamilyTree

A social enterprise celebrating and supporting families

London, England | 11 Sales

DesignMyFamilyTree

A social enterprise celebrating and supporting families

London, England 11 Sales On Etsy since 2018

5 out of 5 stars (5)

Announcement   A DesignMyFamilyTree print makes a perfect Mother's Day gift, to celebrate mums and all the supermum things they do for their families. If you would like your beautiful custom print delivered by Mother's Day, please order by:
- 17 March for delivery to the UK and US
- 10 March for delivery anywhere else in the world

Announcement

Last updated on 02 Mar, 2019

A DesignMyFamilyTree print makes a perfect Mother's Day gift, to celebrate mums and all the supermum things they do for their families. If you would like your beautiful custom print delivered by Mother's Day, please order by:
- 17 March for delivery to the UK and US
- 10 March for delivery anywhere else in the world

Joanna Choukeir

Contact shop owner

Joanna Choukeir

Reviews

Average item review
5 out of 5 stars
(5)
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Updates

Meet my supermum - raising 6 children (4 of which were under 6 while she was working as an interior designer and while my dad was mostly on call with the army). To get your beautiful custom family tree print delivered by Mother’s Day, order by 17 March.
Almost 3 years ago, Yo and I embarked on our challenging egg-sharing journey. Today, I’m so happy to share that I am training to be a volunteer with Fertility Network UK to offer emotional support to others who are going through a similar journey.
Very excited to launch the new DesignMyFamilyTree website to make it easier for people to find out about this work and its mission. Have a look and tell me what you think! designmyfamilytree.com
View all 10 updates

About

For the love of design and family

DesignMyFamilyTree is a shop with a purpose. I help you celebrate family with a beautiful custom print of your family tree, and your order helps others struggling to start or grow a family.

CELEBRATING FAMILIES
Because each family is unique, I believe that each family tree design should be unique too. I allow the characteristics of your own family – such as the number of generations, the number of family members in each generation, and how everyone is connected – to create a distinct pattern with branches, foliage and animals. This family tree makes a thoughtful sentimental and keepsake gift (or joint gift) for so many occasions: wedding, anniversary, new home, new baby, new parent or grandparent, birthday, mother’s and father’s day, sympathy… There are countless moments to cherish and celebrate family bonds.

SUPPORTING FAMILIES
I also believe that everyone has the right to the support and choices needed to start a family of their own. So I donate £5 (6.5USD) of every custom family tree print to Fertility Network UK, who are there for people experiencing fertility problems. They were there for my partner and I during our challenging journey through egg sharing (we are now the proudest parents of the cheekiest little boy, and have helped make another couple super happy with the arrival of their twins!). We were incredibly lucky but we know that for many, the journey towards starting or growing a family can be very trying with little emotional, practical and financial support as they navigate their options (or lack of).

HOW IT ALL BEGAN
The first spark of an idea for this shop probably goes all the way back to 2012 when I designed a family tree print as a Christmas present for my dear parents and grandparents. I come from a massive family. Creating a tree for 27 great aunts and uncles, 10 aunts and uncles, 61 cousins, and 5 brothers and sisters was no easy feat. I also come from a family of designers. My grandmother was a fashion designer, both my parents were interior designers, and my brothers and sisters are a creative mix of graphic designers, architects, fashion designers, animation designers and film directors. So I put 2 and 2 together. I drew on my love of family and my talent for creative and complex visualisations to create DesignMyFamilyTree: beautiful custom prints celebrating family bonds. The idea has been mulling over in my head for the last 6 years, but here I am now to set up shop!

MORE ABOUT ME
This shop is a little pet project that I am very passionate about. The rest of my time I work as a social designer and innovator designing solutions for complex social challenges – something I am also very passionate about. I live in a lovely little 100-year-old cottage in London with my wonderful husband, cheeky toddler, and benevolent cat.

Shop members

  • Joanna Choukeir

    Owner, Designer

    I come from a massive family. 27 great aunts and uncles, 10 aunts and uncles, 61 cousins, and 5 brothers and sisters. I also come from a family of designers across 3 generations. So I put 2 and 2 together to set up shop!

Production partners

  • Ashley Choukeir

    Holyoke, MA

    I am Joanna's sister, and I'm an illustrator and computer animator. I live in Massachusetts, US. I help Joanna print, wrap and post orders coming from customers in the US or Canada so it's cheaper and quicker for you!

  • Eltham Digital

    London, England

    Eltham Digital is an independent family-run printing business always working to improve the quality of printing and services they offer.

  • Fertility Network UK

    London, England

    DesignMyFamilyTree donates £5 (6.5USD) of every custom family tree print to Fertility Network UK so they can support more people struggling to start a family of their own.

  • Hato Press

    London, England

    Hato Press is an independent printing and publishing house based in London. Hato Press are Risograph printing gold family tree prints. The Risograph is an environmentally friendly and cost effective printer, which uses soy-based inks to produce unique outcomes.

Shop policies