Irish Design & Inspirational Gifts

Belfast, Northern Ireland · 2515 Sales


Irish Design & Inspirational Gifts

Belfast, Northern Ireland 2515 Sales On Etsy since 2012

5 out of 5 stars

Shop owner



Announcement   We believe that little things can make a big difference to your happiness ♡
Everything in our shop is designed and made in Ireland - mostly in our tiny home studio!

★ Click that 'FAVOURITE SHOP' heart to keep in touch ★


Last updated on 27 Feb, 2018

We believe that little things can make a big difference to your happiness ♡
Everything in our shop is designed and made in Ireland - mostly in our tiny home studio!

★ Click that 'FAVOURITE SHOP' heart to keep in touch ★


Contact shop owner


View all 78 items


Self care boxes are heading out to USA and England this week. I love picturing them each on their own journey and ending in a persons hands who needs a lift ok_handskin-tone-3 #Friendship #ThinkingOfYou #Kindness
It’s #BelfastPride today, so we are extra colourful and sparkly! If you can’t get down to our local market not to worry, we ship worldwide raised_handsskin-tone-3rainbow
Last few hours to get Julys Happy Mail- when the clock strikes 12 August’s Happy Mail is in!
Head to our website to subscribe and get the first month free raised_handsskin-tone-3
View all 283 updates


"We all want to be happy & positivity is a definite path to more happiness"

I'm Astra, my husband Al & I have been running Itty Bitty Book Co. together, from our teeny home studio in beautiful Northern Ireland, since 2013.

INTRO - The idea behind Itty Bitty and the products we create is that although life is beautiful, we are often surrounded by so much negetivity or genuine struggle thats it's hard to see the good things. Little reminders and reasons to smile, dotted throughout your day or sent by a friend can make a big difference in balancing out the positives and increasing your happiness ☺️

SOCIAL SIDE - Our business has strong social values, we are involved in lots of charitable endeavours, for example, voluntary work with Young Enterprise, 100% of our Book of Strength profits were donated to Charity for the first 3 years and our business is always focused on helping people to be happier and improving mental health outcomes.

➳ We believe strongly in doing well by doing good & would rather be happy than rich any day!!!

BACKSTORY - Al and I have always taken risks (I moved to Ireland with him just 3 months after meeting him!). So within a few weeks of realising that Promoting Positivity was definitely our calling, we'd both quit our jobs & were working full time creating a business to help others focus on the positives and put something good out into the world! Our son was 3 months old at the time, we both felt that having him was a massive part of our motivation to live the life of our dreams! ♡

GRATITUDE - Itty Bitty Book Co. has grown so much over the last 5 years, with our retailers, market stall, website, staff & ever expanding range of products & new designs. It's so exciting & we love what we do! Thank YOU for making it possible!

Shop members

  • Astra McNicholl

    Owner, Creator, Dreamer

    I grew up travelling the world but settled happily in Ireland 10 years ago and that's where Itty Bitty was born back in 2013! I love working for myself, if I'm not in the studio making Itty Bitty Books I'm probably outside playing with my son ☺️

  • Al McNicholl

    Owner, Designer, Tea Drinker

    Al designs everything you see at Itty Bitty Book Co. He can be found at our market stall most weekends, he's a super friendly guy who has time for everyone. In the office he keeps the music upbeat & tea mugs filled! Perfectionist & font geek! 😆

  • Hollie Selway

    Maker, Shipper

    Hollie wears funky shoes, drinks veggie juice & has a dog called Oscar! She helps me in the studio making the Itty Bitty products, packaging up your orders and sewing all of our Irish Linen banners! 👌🏼

Production partners

  • A local family owned book binders.

    Belfast, Northern Ireland

    This company has been binding books since 1979 and that's what they do for us, turn our printed pages into perfect miniature books to be loved and enjoyed!

Shop policies

Last updated on 29 January, 2018
We love how personal & friendly selling on Etsy is ♡ So please give us a shout using Etsy Convo if you need any help or have any questions at all!

I hope you enjoy browsing our products and they make you smile! If you'd like to know more about the family behind the business and enjoy little happy moments in your newsfeeds, make sure to follow us on FB, Instagram & Twitter!

Accepted payment methods

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Apple Pay
  • Klarna
  • Sofort
  • Ideal
  • Paypal
  • GiftcardAccepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Ship items back within: 30 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalised orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
Returns and exchange details
We really want everyone to love their Itty Bitty products, if there's a problem with your order or you're not happy please contact us via Etsy convo & we'll do our best to resolve the issue ♡

On rare occasions a parcel may get lost in the post :( If this happens to you we will send a replacement free of charge ✓
PayPal ✓
Credit/Debit cards ✓
Etsy gift cards ✓

We ship all orders within 1-3 business days.
RUSH delivery available for UK orders. Select at checkout for next day dispatch & overnight delivery.

✈ SHIPPING TIMES are estimated as follows -

UK 1-2 business days
EUROPE 5-7 business days
ZONE 1 (North & South America, Africa, M/East, Asia) 7-10 business days
ZONE 2 (Australia, New Zealand, Polynesia) 7-14 business days

We use 1st class Royal Mail & Airmail. This is not a tracked service, if you require tracking please message me and I can advise of additional costs. Unfortunately we cannot guarentee shipping times.


All our boxes envelopes & brown paper are made with 100% recycled material. Each item is packaged carefully to ensure it reaches you in perfect condition.

- Books are placed in a 'pillow' gift box & bubble wrapped before being put in a strong brown envelope.

- Large format prints are rolled into a protective cellophane sleeve & posted in a strong postal mailer tube.

- Smaller prints are placed in a protective cellophane sleeve & then into a sturdy hard-backed mailer.

- Wall banners are sent in a sturdy mailer tube.

- Inspiration boxes are bubble wrapped, re-enforced with card & wrapped in strong brown paper.

☆ If you're buying a gift for someone we're happy to write a message for you & send it directly to them :) Just let us know in the 'notes to seller' section of the checkout.
Additional policies and FAQs
COPYRIGHT ©IttyBittyBookCo 2018. Images may not be reproduced, resold in any form without written consent.

➳ SHARING - Pinning, FB Sharing, Tweeting, Instagramming is welcomed as long as you link back to our account (@ittybittybookco on everything) or our shop!

➳ BLOGGERS - We love to work alongside bloggers, if you have an established blog & would like to collaborate please email astra {at} ittybittybookco {dot} com

➳ RETAIL - We supply to 35 gift shops in the UK and Ireland. We are always looking for shops to partner with & spread the positivity! If you'd like our trade pricelist or any more info please let us know ♡

➳ BULK - If you like the idea of using our products as employee gifts, corporate gifts or trade show giveaways please get in touch! We can work with most budgets to create personal, inspiring gift boxes! We can also give you great discounts on one off bulk orders for trade show/exhibition gifts.

More information

Last updated on 06 Jan, 2018
Frequently asked questions
Is the 'Book Of Strength' appropriate for someone who is grieving?

Yes. The Strength Book was created for my sister in law when her son died. So it is perfect for someone who's lost a loved one. There isn't any quotes which imply everything will be fine or that everything happens for a reason. The style of the book is very gentle and soothing. If you need to know more please contact us.

Can you design me a different quote?

Yes. Al loves doing custom design work, send us a message with your idea and he'll get back to you asap :)

Can I have one in a different colour?

We are in the process of offering different colours in our designs but if there's something specific you have in mind, send us a quick message and we'll see what we can do, we're always happy to help!

Does this artwork fit into standard size frames?

Yes! Our prints fit into standard size frames, each listing gives you the exact size, a quick google search will give you 100's of options.

You'll also find those sizes in high street shops & even larger supermarkets.

Please note IKEA does not stock standard size frames - they mostly sell frames that fit their own artwork.

Seller details
Astra McNicholl
St George's Market, 12-20 East Bridge St
BELFAST, County Antrim, BT1 3NQ
United Kingdom