Individually designed & ethically sourced clothing

City of London, England · 96 Sales


Individually designed & ethically sourced clothing

City of London, England 96 Sales On Etsy since 2016

5 out of 5 stars
Janine du Plessis

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Janine du Plessis

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Individually designed clothing & accessories, ethically sourced in India & the UK

Jaadu is the brain child of Janine du Plessis, herself a person of interest. A major player in the world of 1980's fashion PR, before becoming a pilates teacher for 12 years whilst running Jaadu as a pop up shop in West Dulwich, Janine is a pro-active and enthusiastic business owner and community leader.
Jaadu is now a permanent shop at 92 Park Hall Road in West Dulwich. Janine makes multiple trips to India each year to design new Jaadu own lines, source sustainable materials and to oversee samples. Janine works very closely with a few families in India who specialise in different traditional practices, from block hand printing, to hand embroidery. She has developed close personal relationships with these people as well as strong professional bonds. Janine believes that great sartorial style needn't cost the earth, either financially or ethically.
The principle behind the brand is ethical shopping. At least 95% of the items in the shop are sourced from women's initiatives, fair trade producers or social enterprises.
We remain at the disposition of customers, returning or potential, and offer round the clock customer service to answer any queries, or simply to talk about any of our many clothing passions.

Jaadu Boutique is registered as Jaadu Ltd.
Registered company number: 6781910.
VAT number: GB153951989.
Jaadu Ltd. is registered at 47 Bushey Hill Road, SE5 8QF.

Production partners

  • House of Wandering Silk

    London, England

    House of Wandering Silk are a social enterprise based in the UK empowering local women in India and Bangladesh by providing them with vital employment and training opportunities.

Shop policies

More information

Last updated on 21 Feb, 2018
Seller details
Janine du Plessis
47 Bushey Hill Road
United Kingdom