Kawaii Studios is an online shop where I sell handmade polymer clay jewellery and accessories. Alongside making jewellery I design acrylic planner charms and stationery items such as rubber stamps and stickers.

I started making kawaii clay charms almost 8 years ago, I made a YouTube channel 'xoxRufus' and have been making tutorials and craft videos ever since. When I started to get a following on YouTube people began to ask me whether I sold my charms and asked me to make them available on Etsy. I never dreamt anyone would want to buy my charms but I did as I was told and look at me now, the shop just grew and grew. Now I have an incredible customer base and a wonderful social media following.

It's not been was and has always been a struggle keeping up with my shop and YouTube, juggling work, university, school, a social life etc. but I enjoy what I do and couldn't imagine life without it. I'm definitely here to stay!!