Afrocentric affirming greeting cards & gifts

Buyers are raving!

This shop got multiple 5-star reviews in the past 7 days.

Announcement    Christmas cards and calendars now available and will be dispatched with plenty of time for the big day!


Last updated on 10 Oct, 2021

Christmas cards and calendars now available and will be dispatched with plenty of time for the big day!



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Leanne Armstrong

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Leanne Armstrong


Average item review
5 out of 5 stars


"Hand-finished with a real satin bow. Perfect for a precious new member of the family!"
"Excited to start using my very own 'Born to Change the World' notebook!"
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About LeanneCreative

Sales 1,287
On Etsy since 2017

Welcome to my creative bubble

Hello! I'm Leanne - a graphic designer and Illustrator based in London, UK. I create greeting cards and gifts that aim to inspire men, women and children from the African diaspora to think of themselves as royalty; reminding us to celebrate in style and think positively daily, as well as on special occasions.

My Royalty collection was born after entering my very first design competition for Film Africa. This was an international competition to design the cover of the 2016 Film Africa event programme and my artwork was selected by industry professionals as one of the top three. It then went to public vote via social media where I came second place.

My competition piece featured a black woman with an afro using polyvector illustration techniques and it was very well received. Many people felt drawn to this design and said it was rare to see women (and men) of ethnic minorities presented in this way in mainstream media or markets, so I decided to turn it into an empowering and inspiring greeting card and my mission has grown from there.

I look forward to developing this range to inspire a new generation of royalty.

Shop members

  • Leanne Armstrong

    Owner, Designer

    Hello, I am a graphic designer & Illustrator based in London. I have a passion for all things creative; from design to dance, and love to share my creativity through these art forms. Having a small business to call my own makes me extremely proud!

Production partners

  • Amazon KDP



  • Print company

    United Kingdom

    Printing bulk paper goods

  • Richmond Osei-Akoto

    London, England


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