Mouse to Minx

Wallingford, England

Announcement    Remember, manners and knickers - never leave home without them.


Last updated on 30 Mar, 2016

Remember, manners and knickers - never leave home without them.


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About MousetoMinx

Sales 106
On Etsy since 2014

Mouse to Minx - manners and knickers: never leave home without them

Mouse to Minx was conceived in early 2004, when an idea began to form to bring together all the things I had been curious about since childhood, and connect those to the things I had learned as an adult about marketing, design and storytelling.

There have been many stories since that year, including creating an award-winning website, opening an ahead-of-the-curve retail experience, exploiting social-commerce before it was named as such and starting a raft of trends. But then there is also the story about the 2008 recession, the wicked bank and the homeless business woman.

But like a phoenix from the flames, we gradually found our feet again and set off on our "Quaint Britain" adventure to entertain the world with our mix of stories, comment, characters, clothes and home-wares inspired by memories and girls' adventure stories.

All this is fused together in a view of the world seen through the eyes of Daphne, Doris and Dulcie who are the real masterminds behind the brand.

We hope you enjoy your time with us.

Shop members

  • Paula Daly

    Owner, Designer, Wordsmith

Production partners

  • Manufacturers and decorators of ceramic mugs

    Jamestown, Scotland

    Familiar to anyone buying gift mugs from discerning retailers we are happy to have McLaggan Smith manufacturing our Bunty mugs.

  • Professional Giclee printers

    Oxford, England

    My Picture Print are a UK based Fine Art printing company who specialise in digital fine art reproduction and offer the highest quality giclee and photographic giclee printing to artists, photographers galleries and museums.

  • UK digital print and manufacturing company

    Macclesfield, England

    Based in the silk town of Macclesfield, RA Smart operate what is regarded as the UK's largest digital print facility. Much of their work can be seen on catwalks around the world.The past ten years has seen them at the forefront of digital printing.

Shop policies

Last updated on 09 May, 2022
Paula Daly began to sew at an early age, starting with hand-stitched doll’s clothes and graduating on to her own wardrobe when she was given an old singer electric sewing machine in her teens.

When Mouse to Minx opened its first shop in September 2005 in a triumphant blaze of fairy cakes and nostalgic sweets, it immediately set itself apart.

Launched in a small but perfectly formed concession store it quickly made its mark in Bristol, UK as a delightfully “English Eccentric” retail experience: run, managed and ‘narrated’ by three chums straight out of a girls’ school adventure storybook.

With a traditional tea shop interior, the original fashion, accessories, jewellery and items for the home included, in the early days, a fine collection of vintage china, books and dresses: the treasured collection of the brand’s creator Paula Daly (The Management).

Mouse to Minx moved to a quaint cottage boutique in 2006 (complete with oak beams and resident cat), where it extended its range to include products from smaller design companies and individuals, all of which had not been seen in its home city of Bristol up to that point. Mouse to Minx delighted in continuing to receive high praise from its visitors, customers, local, regional and national press.

Since retailing online (from 2007) Mouse to Minx has, (thanks to Dulcie’s Plan For World Domination) grown its membership to include fans from some very exotic places, justifying Daphne’s humble assertion that it is now a global micro-brand.

We had to close our shop in 2008 due to the catastrophic impact of the recession and began the re-incarnation in 2012. This included moving onto Etsy and being the first designer to be awarded a design licence for the vintage comic brand Bunty (owned by publisher DC Thomson). We had the pleasure of digitally restorint original 1960s illustrations and creating a range of products sold over two years until the licence expired.

Welcome to the next chapter in the Mouse to Minx adventure.

Accepted payment methods

Paypal Visa Mastercard American Express Apple Pay Klarna Gift card
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Dispatch items back within: 30 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalised orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
Returns and exchange details
We are happy to refund your product if it is not suitable. We ask that you return it within 14 days of the purchase date and that it is in the same condition as it was despatched, with any tags still intact. We regret we cannot refund the cost of postage and packing.
We are only able to accept payment through PayPal.
We aim to despatch your order within 3 days of receipt of your payment.
Additional policies and FAQs
At the moment we are able to despatch to EU states only. But please do approach us if you are outside the EU and we will look at and advise you on the expected postage costs to your country.
Seller details
VAT ID GB210304873