Holotastic handmade nail polish, from Newcastle, UK!

Newcastle upon Tyne, England · 1339 Sales


Holotastic handmade nail polish, from Newcastle, UK!

Newcastle upon Tyne, England 1339 Sales On Etsy since 2016

5 out of 5 stars

Shop owner

Sarah Lee


Announcement   PLEASE NOTE: Orders made AFTER 21st December 2017 are NOT guaranteed to be delivered in time for Christmas! [UK]

We mix in small quantities, and strive to colour match every batch we make.

ALL orders come with a glitter dip pot and a packet of nail confetti!


Last updated on 29 Nov, 2017

PLEASE NOTE: Orders made AFTER 21st December 2017 are NOT guaranteed to be delivered in time for Christmas! [UK]

We mix in small quantities, and strive to colour match every batch we make.

ALL orders come with a glitter dip pot and a packet of nail confetti!

Sarah Lee

Contact shop owner

Sarah Lee

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Polish Me, Royalty!

Polish Me, Royalty! was thought up by Sarah Lee, and is now run by Sarah and her silent partner, also know as mam ;-) but you can call her Mrs. P! We are both avid nail polish lovers, and I originally started out just making unique polish for our own personal usage. It all just escalated from there, we now make over 60 different colours - they will ALL eventually be listed, we are slowly but surely getting there.

Sarah currently mixes, bottles and maintains the store, while Mrs. P decorates and handwrites every label. (Sarah has the easy job!)

I, Sarah, created PM, R! because I wanted to create polish that was a bit oddball and dare I say "wacky" (Nny wants to paint the wall with me now), glittery and beautiful, but also free of the big 5 toxins, and that is 100% cruelty free. I am super happy to say that ALL of my materials are of the highest cosmetic grade quality, and more importantly they are 100% cruelty free. I spend a huge amount of time sourcing only the best quality materials, so that I can make even better and more unique nail polish!

Why did we name ourselves 'Polish Me, Royalty!'? Sarah's nickname is Royalty, which is a result of her adoration and obsession with the love metal band, HIM (seen 28 times, still utterly spellbound). Essentially, the idea behind the name was a simple one - when Sarah is mid-game and needs something, she generally shouts out 'beer me!', 'crisp me', 'sweet me', etc. So Polish Me, Royalty! is a cheeky way of saying when you need polish, you should call for us ;-P

PM, R! is a very family orientated business, we love what we are making, and we want you to love it too! If you have any questions, want more information or even want a custom made polish, then please let us know!

What makes PM, R! different and unique, in the indie polish community?
Sarah's passion and understanding of all things "nerdy", technology, comics, weaponry (don't ask xD), movies, TV shows, glitter, music, books, games...we take the things we love and enjoy, and use those things as inspiration. Yes, I'm 100% sure every other indie brand will say the same...but we're not like the rest. Sarah can take anything apart (computers, furniture, phones, games, etc) and then rebuild it, in a way that will make it function or look better. That's something that she applies when mixing polish, she has a clear idea of what she wants the end product to look like, and will tweak and revise her creations, until she sees it as 'just right'. She doesn't just throw glitter at the polish, for the sake of having a sparkly polish. Each of our polishes is a little story, a little nugget of inspiration that overtook Sarah. We don't make huge batches of our polish, we make small batches - meaning that Sarah recreates the polish especially for you, every single time. You're not just a number to us, as a customer, you are part of our company too! We love and appreciate every single one of you, we just want to make your digits look and feel special.

We can't be compared to other indie brands, or even to a mainstream brand - we're not like others, we're not looking to make money here. We just want to make something we both love, and that we're proud of - so proud that we want you to see and own it too. We're laid-back (often reclining, even!), we're rustic, we're passionate, we're professional but not overly so, we're cheeky, we're a bit of a giggle. We are PM, R! So if you love beautiful, cruelty free, fun, unique and quite often holographic nail polish, then you're in the right place!

Something I get asked a lot is, "What does 5-free mean?"
I could give you the scientific answer, that is likely to scare you - which I do not want to do, PM, R! is all about safe, high quality, vegan friendly, cruelty free beauty, and most importantly - sparkly! I do not wish to employ scare tactics here. So this is my honest answer:
5-free (or 5 toxins free) means that my polish is completely FREE of the following 5 chemicals: Dibutyl Phthalate (DBP), Toluene, Formaldehyde, Camphor & Formaldehyde Resin. These chemicals are NOT pleasant, and can prove harmful to me (mixing with materials containing any of the 5 listed, risk of inhaling) and, more worryingly, they can be harmful to you!

Another thing that I get asked a lot is about how much product our bottles hold. We have 2 styles of bottles - our adorable 6ml heart bottles, and our square 10ml bottles. I personally prefer the 6ml bottles, I didn't just choose the bottles for their cute shape ;-) the 6ml bottles have brushes that reach the very bottom of the bottles, meaning that the brush can get at every last drop of polish. Indie polish doesn't have the greatest longevity (6-8 months, then the polish starts to get gloopy) - so having a smaller bottle means that you can use the whole thing, without having loads of product left over.

Some of our original bottles are still in some of the swatch photos - the lil hand drawn crowns and large white tags, we've refined things quite a bit in the past month! We now have small holo crowns, and smaller labels - the idea behind the little labels/tags are for the bottles to look like apothecary or potion bottles, plus having the little tags on our polish adds a little bit of PM, R! uniqueness!

We would be nothing without all of our incredible swatchers, we just make the best polish that we can, it's all of you that make it look so beautiful!

Sarah also blogs about our nail-ventures. Offering hints, tips, useless information, and rambling about favourite polishes or new materials that we've found - usually glitter.

Finally, we just want to take a moment to thank everyone that loves our polish, it is such an honour for us to see people wearing what we make, using our polish in your nail art, it's just amazing! Thank you all so much for all of the love, and all of the support!

My polish ingredients all comprise of the following, give or take a couple of ingredients (ie. if the polish contains mica or it contains liquid pigment, or if the polish is matte or glossy);
ethyl acetate, butyl acetate, nitrocellulose, denatured alcohol, isopropyl alcohol, adipic acid/neolentyl glycol/trimelitic, anhydride copolymer, triphenyl phosphate, trimethyl pentanyl, disobutyrate, acrylates copolymer, silica, CI60725, phthalic anhydrid/trimellitic anhydride/glycols copolymer, stearalkonium bentonite, cosmetic grade mica, cosmetic grade liquid pigment tint, cosmetic grade glitter.

PM, R! HQ is in Newcastle, UK. Yes, we're glittery Geordies ;-)

Shop members

  • Sarah Lee

    Owner, Creator, Designer

    Sarah is the creator and owner of Polish Me, Royalty! She handmakes all of the beautiful polish on our etsy with the best cosmetic grade ingredients, and 5free bases. When not mixing up a glittery storm, she can be found gaming or reading.

Shop policies

More information

Last updated on 09 Nov, 2016
Frequently asked questions
Custom and personalised orders

See a colour of mine you like, but wish you could alter? Tell me! If you'd like something personalised, I am happy to work with you, to get you exactly what you want.

Sizing details

My "Little Lovelies" bottles (my heart-shaped bottles) hold 6ml of product.

My cylinder bottles hold 10ml of product.

Care instructions

Please never add acetone or nail polish remover to ANY (PM, R! or otherwise) of your polishes! This will damage the product, and seriously reduce the products longevity.

If you feel that the product needs to be thinned down, then please only use proper nail polish thinner.

Please keep in mind that most independent nail polishes are slightly thicker than mainstream polish.

Please store ALL nail polish (indie, mainstream, etc) upright, in a cool dark place.

Please be safe when using nail polish, nail polish remover, etc. as these products ARE flammable! Do not expose to high temperatures, always apply your nail polish in a well ventilated space, most importantly do not smoke & apply!

Gift wrapping and packaging

PM, R! wraps your order in colourful tissue paper and bubble wrap, and our envelopes are all padded - ensuring your items arrive safely.

If you would like your items gift wrapped, this is something I am more than happy to provide, please contact me for more information.

Are your products tested on animals?

Categorically no. I am 100% cruelty free.

Are your products safe?

My products are indeed safe for your use, and I only use the best cosmetic grade materials. All of my polishes are 5-toxin free, and vegan friendly, and conform to EU regulations.