VSugdenDesigns

Victoria Sugden Designs

Huddersfield, England

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Note wallet

Note wallet

£12.50

Victoria Sugden

Contact shop owner

Victoria Sugden

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Average item review
5 out of 5 stars
(9)

About VSugdenDesigns

Sales 40
On Etsy since 2008

About Victoria Sugden Designs

Here at Victoria Sugden Designs we work in unique and individual ways. Natural raw edges, curves and organic shapes are carefully selected from the hides of leather. The parts that are usually unused are very much appreciated in our designs. Colours are coordinated to create unique, plain or two tone pieces, finished with handmade ceramic buttons, carefully painted to coordinate, along with matching, quality fabrics selected for linings. The patching techniques used not only allows for a unique, quirky and very distinctive style, it also enables me to use much more of the materials than traditional bag making would. Due to the nature of the leather and the techniques used in the making process, each and every bag is one off, individual and unique.

Victoria Sugden Designs story, is, like many success stories, filled with struggles, poverty and humble beginnings. It started with a dream. The dream was made reality through determination and passion and staying positive and focused.
It's a story of hope and encouragement, a story of how one persons passion for her work can be turned into a dream come true.

Victoria was a young, single mother when she began her studies at The University of Huddersfield. She graduated with a BA (Hons) 2:1 in Textile Crafts in 2005.
Her final degree exhibition called “Eeh Bah Gum” was a collection of knitted, felted, men's accessories. It was an expression of old Yorkshire mills and the Yorkshire dialect, with sayings sewn into the fabric.
"Eeh Bah Gum was chosen as one of a select few to be awarded a stand at New Designers in London. Victoria was overwhelmed with the opportunity which created many influential contacts.

During her degree Victoria dreamed of having a studio and her own business, designing, making and selling accessories. When she had finished her studies, she began making knitted accessories from home and selling them at art and craft fairs.

Soon the accessories became predominantly bags, knitted & felted, fabric and eventually leather. A website was created and an online shop, and Victoria kept creating and designing bags and learning new skills and techniques while holding down other jobs and raising her children. Patchwork and recycling has been a strong theme throughout - possibly a subconscious reaction to life's struggles and holding and patching everything together.

In 2009 Victoria was contacted by a boutique who had seen her work online. She began to design and make leather bags for them, as well as continuing to sell online and at events. Business continued to grow and In 2011 Victoria began renting studio and workshop space and was designing and making one off,unique leather bags.

Early in 2014 the business became Victoria Sugden Designs and demand for the unique leather bags was huge. Sales went up and by December 2014 the online shop was soaring. The website and online shop were updated with the new designs. From early 2015 online interest and online orders skyrocketed further, with demand higher than possible production rate.

In 2017, Victoria Sugden Designs recieved a personal invite to the Royal opening of Sunbridgewells in Bradford. The locally famous bags were just what the event organisers were looking for. They were given a shop free of charge for the weekend. Princess Anne was said to be very charming and was extremely impressed with handmade leather bags.

The unique designs also caught the attention of a film production company in July 2017 who contacted Victoria Sugden Designs and asked if they would design and make a leather holdall and some leather bags for a new production. Victoria agreed and went to meet the producers, art director and celebrities on set in Whitby. The film The Runaways will be out on screen by September 2018.

2017 was also the year of the handmade ceramic buttons. Victoria wanted to create the perfect accessories, that could be designed and painted to match each and every single bag and purse.

The businesses now has several stockists and a busy online shop.

It is hoped that the leather holdall that was designed for the film will be available to order online very soon.

"I've always believed that whatever you want in life, you can achieve,
it's just a matter of how hard you want to work towards it. Dreams create visions and visions become future reality if you want them enough.

My business was never just about how much money I could make, as a craft person, the opportunity to be creative and produce one off pieces that customers love and appreciate brings so much more pleasure. I believe honesty, integrity, trust and respect are key to successful business relationships, especially small, independent businesses. Im extremely lucky to work with such people, from customers and suppliers to stockists. Genuine customer care is crucial. I feel extremely lucky to be able to make a living from something I love doing. I wake up everyday and can't wait to get to work in my studio, It's just wonderful."

Shop members

  • Victoria Sugden

    Owner

Shop policies

Last updated on 18 April, 2011

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Accepts Etsy Gift Cards and Etsy Credits