Men's & women's organic cotton underwear that does good



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4.5 out of 5 stars

About YOUunderwear

Sales 400
On Etsy since 2018

Y.O.U underwear - changing the world one pair of pants at a time.

Hello. I'm Sarah, and I'm trying to change the world one pair of pants at a time!

It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear. As a result they were being excluded from school, work and even their communities, especially during their periods.

Now that’s just not right. In fact, it made me really angry.

But instead of getting my knickers in a twist about it, I started making them.

Because I believe that it should be just as easy for women and children in poor communities to have access to underwear as it is for us. And I decided that if I could create a business that sold underwear using a buy-one-give-one model then it would be a huge step towards making that a reality.

And so Y.O.U Underwear was born.

A business with a purpose beyond profit – to help you make a difference in the world with nothing but Your Own Underwear.

Shop members

  • Sarah Jordan


Production partners

  • Eliza Eliza

    Wales, England

    Eliza Eliza hand makes all their items in Wales using sustainable materials.

  • OrganiCup


    We've partnered with OrganiCup to make sustainable period products more accessible! They use 100% medical-grade silicone so it doesn’t disrupt your body’s natural environment. The packaging is recyclable.

  • Rajlakshmi Cotton Mills

    Kolkata, India

    Rajlakshmi Cotton Mills was set up in 1934 and is an ethical textile business. They are a leader in Indian organic cotton production and are certified by Global Organic Textile Standard (GOTS), FLO-Fairtrade and Fair Trade-USA.

  • Save My Knickers

    United Kingdom

    We work with Save My Knickers to sell their sustainable, underwear-extending stain removal powder!

  • Yago Eco

    London, England

    Yago Eco handmake earrings made from recycled plastic at their studio in East London.

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VAT ID GB367652268