Since cleaning products became commercialised in the 1930's - it was cheaper to use synthetic petrochemical ingredients than traditional soap. Nowadays, the cleaning industry is worth billions, and is mostly dominated by names like P&G, Unilever and SC Johnson.

These comapnies have been creating chemical cocktails without any thought for the impact on the environemnt, or for human health. With increased numbers of people suffering with allergies, people are now seeking more natural products to use in their home. Since our launch in 2015, we have been completely transparent with our ingredients so that people can see exactly what's inside - we don't think anyone should be expected to buy products that conatin 'secret ingredients', but the big brands still work this way, and it's not good.

I'm not a scientist, but cleaning up is really simple, but the big brands would rather make it seem more difficult than it really is in order to keep you buying their harmful, money making formulas. We think it's time that people get to choose exactly what they are using in their homes, let's face it, we don't blindly buy any other products these days. Don't get greenwashed, get fresh instead.