Embroidery hoop art and PDF embroidery patterns

Birmingham, England | 1039 Sales


Embroidery hoop art and PDF embroidery patterns

Birmingham, England 1039 Sales On Etsy since 2010

5 out of 5 stars

Announcement   Hello! I make hand embroidered hoop art and design embroidery patterns featuring birds, animals and flowers. Thank you for visiting! Please feel free to get in touch if you have any questions.


Last updated on 21 Sep, 2018

Hello! I make hand embroidered hoop art and design embroidery patterns featuring birds, animals and flowers. Thank you for visiting! Please feel free to get in touch if you have any questions.

Chloe Redfern

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Chloe Redfern


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5 out of 5 stars
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Hello! I'm Chloe and I make embroidery hoop art, and also produce downloadable PDF embroidery patterns.

I love the possibilities of embroidery and the range of marks and textures that can be built up with stitch. I tend to use back stitch and stem stitch to 'draw' outlines, before using straight stitches of varying lengths to fill in space and add areas of pattern. I am very inspired by Kantha embroidery, building up areas of colour using small stitches.

My inspiration comes from many sources. One of my favourite things to embroider is birds; their colours and patterns lend themselves so well to being translated into stitch, I really enjoy working out ways to translate certain details into areas of pattern (such as feather shapes on their wings) and working out how to stylise and simplify certain areas. I love to stitch pictures of other animals too, and I'm also very inspired by plants, gardens and the landscape.

Although my work is primarily illustrative, occasionally I will make a more abstract piece. I enjoy using this approach to explore colour combinations and ways of arranging stitches to create interesting visual effects.

Drawing is an important part of my process, and when starting a new piece of work I usually make preparatory drawings from my photographs or imagination, but quite often I work spontaneously, laying down stitch to see what emerges. I find that this can often yield exciting results.

I also put together downloadable embroidery patterns. With these, I try to encourage people to experiment a bit and try using different threads/ adding beads etc to make their finished embroidery unique. If you have stitched one of my patterns, I'd love to see a photograph! You can tag images on Instagram with #chloeredfernembroidery or send them to me via an Etsy message.

Recently I have also been revisiting making decorations. For a while a few years back I used to make hand painted decorations but then moved onto making hand embroidered hoop art. A commission from a loyal customer this year got me started with the decorations again, working with felt this time rather than painted fabric, and I am so enjoying working on them again. I list a small selection of them here in my shop quite frequently, but you are welcome to get in touch if you have an idea for a custom order you might like :)

I started selling on Etsy in 2011.

I am based in the West Midlands UK.

Thank you for visiting!

Shop members

  • Chloe

    Owner, Maker, Designer

    Hello! I'm Chloe; I make embroidery hoop art, felt decorations and also produce downloadable PDF embroidery patterns.

Shop policies

Last updated on 03 November, 2018
I make hand embroidered hoop art and also produce downloadable PDF embroidery patterns. Thank you for visiting!

Accepted payment methods

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Apple Pay
  • Klarna
  • Sofort
  • Ideal
  • Paypal
  • Gift cardAccepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns, exchanges and cancellations
Contact me within: 14 days of delivery
Ship items back within: 21 days of delivery
Request a cancellation within: 1 hour of purchase
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalised orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
  • Items on sale
Questions about your order?
Please if you have any problems with your order.
Returns and exchange details
It is very important to me that you are happy with your purchase; if you find that you are unhappy with your order for any reason when it arrives, please contact me within fourteen days and I will be happy to work with you to find a solution, be this a refund or a replacement.
I take payments through the Etsy direct checkout, this allows you to use Paypal and a range of other payment methods.
I am based in the UK and ship overseas parcels by International Standard (formerly known as Airmail) Buyers are responsible for any customs charges which may be incurred and unfortunately I cannot mark parcels as gifts, sorry about that. I post items First Class within the UK. If you would like your item to be sent by recorded delivery please get in touch and this can be arranged for an extra fee.

Your embroidery will be carefully wrapped in a cellophane bag and bubble wrap, and reinforced with a thick piece of board, before being placed in a bubble envelope.

I don't routinely include invoices in parcels, but if you would like me to send one just ask :)

If you have any concerns about how long your parcel is taking to arrive, or if you believe it has gone missing, please don't hesitate to send me a message.

*Last posting dates for Christmas 2018*

Below are the last dates to place orders to stand the best chance of them arriving before Christmas. Please note that unfortunately I cannot guarantee delivery before Christmas as problems with postal services may come up that are beyond my control, but these are the last dates I can post things by to stand the best chance of them arriving before Christmas :)

UK - 18th December, though I may be able to post things until the 20th/ 21st if you are happy to pay a slightly higher postage cost, please get in touch if this is something you would like me to arrange for you.

Belgium, France, Ireland, Luxembourg - 16th December

Austria, Denmark, Germany, Iceland, Netherlands, Norway, Portugal, Slovakia, Spain, Switzerland - 15th December

Finland, Sweden - 13th December

Canada, Czech Republic, Italy, Poland and USA - 12th December

Greece, Turkey, Australia, New Zealand - 8th December

Caribbean, Central and South America - 6th December

Cyprus, Malta, Asia, Far East, Eastern Europe (except Poland, Czech Republic and Slovakia) - 5th December

Africa, Middle East - 2nd December
Additional policies and FAQs
It is very important to me that you are happy with your purchase, so if you have any problems, questions or comments at all about my embroideries or patterns please do feel free to send a message to me :)


How do your PDF patterns work?
When you purchase a PDF pattern from my Etsy shop, you will be able to download two files: one containing the pattern itself, along with information about how to stitch it, and one containing a stitch guide, which will tell you how to do some basic embroidery stitches. The PDFs will require a programme such as Adobe Reader to open in. It is best to view the pattern at 100% so you are seeing the images in the size they were intended.

Patterns can be printed to allow them to be easily transferred onto fabric using the method described or a method of your choice, and also to allow you to refer to the instructions off screen. Each page is A4 size, so to ensure your pattern prints at the right size, chose A4 paper and select 'fit to size' The PDFs can also be viewed on phones and tablets which have appropriate PDF viewing software, this can be useful if you like to carry your stitching with you away from the computer.

What if I need more help stitching a pattern I have purchased from you?
You are always welcome to get in touch if you need any extra advice and assistance for stitching a pattern. There is no time frame for this, even if you purchased the pattern a year ago and are only just getting around to stitching it, you are still welcome to get in touch.

Do you take custom orders?
I do take on some custom orders for bird and flower embroideries; if you have something in mind, feel free to drop me a message :) I am always happy to stitch up my bird designs, so if you'd like a bullfinch, puffin or indeed any other bird for your wall but don't feel confident stitching it yourself, I can make one for you :)

I am no longer taking on pet portrait embroidery commissions, apologies for any inconvenience.

How should I care for a piece of embroidered hoop art which I have purchased from you?
To clean embroideries it is best to use a very soft dry cloth rather than a damp one to gently remove any dust. Very soft clean makeup brushes work well too. Although I use quality threads and fabrics, it is a good idea to keep your new embroidery out of direct sunlight as all textiles can fade.


Please note that my embroideries are not recommended for young children due to small parts such as beads etc.

I include a number of photos in my listings in an attempt to show the colour of my items accurately, however colours can vary between monitors so the embroidery may appear to be a slightly different colour in real life. If you happened to purchase an item and were unhappy with this in any way I would of course be happy to work with you to try to find a solution.


It would be lovely to know when your item has arrived safely and if you're happy with it; feedback is always much appreciated!

All items and patterns in my shop are designed and made by me, I retain copyright on items/ designs after sale. All designs are © Chloe Redfern. All rights reserved.
Privacy policy

This privacy policy sets out what personal information I receive from Etsy when you place an order, and how I use it. I take privacy very seriously indeed, and am dedicated to keeping your personal information safe and secure.

The information below covers how I personally use and protect your data, but you may also wish to view the Etst privacy policy, for information about how they might collect or store any information relating to you when you interact with a Etsy

Lawful Basis for Processing Personal Data
Under Article 6 of The GDPR, the lawful basis on which I process personal data received from Etsy is that of “Contract” - whereby processing is necessary in order for me to be able to fulfil buyer orders and enquiries.

What data will I receive relating to you when you submit an enquiry via this form?
When you place an order from my shop through Etsy, I receive personally identifiable information from Etsy only when it is voluntarily submitted by you when placing an on-line order. The data I receive includes: name, address, email address, date of order, items ordered, value of items ordered, and chosen method of delivery.

How do I use your data?
I will only ever use the data you provide via this form for the express purpose of fulfilling your Etsy order.

I do not store your information anywhere outside of where it is displayed to me through the Etsy website, nor will I ever sell it, share it with a third party or use it to contact you for any reason other than relating directly to your order.

I will only ever use your data for the express purpose of dispatching your order to you, and should the need arise, contacting you in the unlikely event that there is a problem with your order.

I treat all information I hold about buyers as private and confidential. I will never reveal any personal details or details concerning buyers' orders to anyone not connected with us, unless:
Under The GDPR you are entitled to contact me to obtain a copy of any data concerning you (data that I will have received when you placed an order via Etsy from my shop) and to have any inaccuracies in the data rectified. That said, I do not hold any data outside of Etsy, but should you wish to have information which you have submitted to Etsy rectified or deleted you are welcome to contact me and I will advise you how to contact Etsy to make that happen.

If you have any questions please do always feel free to ask :)