The Gift of Kindness!
Hi, I’m Alex, the maker behind The Joyful Rebel!
I live in Keynsham, a creative little town between Bristol and Bath, where I design and make everything in my home studio — from sparkly statement earrings to personalized birthday t-shirts and fun craft kits for kids.
The Joyful Rebel began in 2016 after I became a mum to two brilliant little humans. I was originally a mechanical engineer, but I’ve always loved making things by hand. Motherhood, a love of colour, and a passion for encouraging creativity inspired me to turn my hobby into a business. I wanted to create products that empower kids, spark joy, and invite families to get hands-on together — and that’s how The Joyful Rebel was born.
My first big hit? A bold birthday number t-shirt — still a bestseller to this day! Since then, the range has grown to include craft kits, glittery resin jewellery, custom ski hoodies, and birthday badges — all designed to help families celebrate big moments with colour and personality.
My workspace is a mix of organised chaos and creative energy. It’s full of colourful vinyl, glitters, sketchbooks, and always a cup of tea. Every product is handmade here, from pouring my own resin moulds for earrings to carefully assembling your personalised orders.
As an engineer, I bring a mix of precision and playfulness to my designs. I love solving creative challenges — like how to make a glow-in-the-dark dinosaur kit that works with just a household iron!
Running this business has brought so much to my family and local community. It’s given me the flexibility to be present with my kids while building something I'm proud of. I’ve also run craft workshops and events, helping to spread a little joyful rebellion to families beyond the screen.
Whether you’re planning a birthday, a Christmas surprise, or a rainy-day activity, I hope my creations help you celebrate with colour, creativity, and joy.
For information, you can check out my website www.thejoyfulrebel.co.uk