Is Matt Leaving Etsy?
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Original Post
Isn't this Matt's job?? I found this on the Internet today: jobs.paidcontent.org/job/b6e42c707e1d23fa68441be744098f10/?d=1&sour...
VP, Marketing
Posted Sep 04
Etsy Inc. , Brooklyn, NY
Reporting directly to the Chief Executive Officer, the Vice President of Marketing will have responsibility for establishing Etsy as a world-class, mainstream consumer brand. The Vice President of Marketing will oversee the refinement of Etsy’s brand architecture and will own and drive all online and offline marketing initiatives, with an emphasis on driving consumer interest and buying and selling behavior. More specifically, this position has responsibility for economically driving visitor traffic, new customer acquisition, revenue, contribution margin per order, and customer lifetime value through referral and repeat usage. The VP, Marketing will lead and build an appropriately skilled team to carry out these responsibilities.
SUPERVISION RECEIVED:
You will work closely with the CEO and the senior management team.
SUPERVISION EXERCISED:
Manage small, existing tenured team, and continue to build a high-performance, data-driven marketing department inclusive of the following functions: Internet marketing, offline marketing, branding, public relations, relationship marketing, customer loyalty, merchandising, sponsorships and strategic partnerships.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Build Etsy.com into an international brand that consumers recognize and trust and that represents our desire to change the world’s economy.
• Contribute to all aspects of corporate strategy.
• Build and lead a marketing team.
• Drive continued evolution of brand platform and positioning. Act as the internal and external brand champion.
• Craft a marketing strategy that engages consumers and ensures appropriate balance of acquiring and retaining new buyers and sellers on Etsy.com.
• Manage company’s marketing budget, assuring effective spending and accountability for ROI initiatives.
• Lead market research; develop in-depth understanding of Etsy customers and customer segments.
• Create data driven culture, including heavy focus on direct response strategies and search marketing to build strong loyalty and repeat usage among users.
• Work closely with the Etsy product and engineering teams to drive product marketing and merchandising strategies, as well as act as “voice of the consumer” across Etsy.
• Develop a communication plan defining objectives, target audiences, key messaging and tactical mix to build the company’s market leadership position.
• Conduct formal and informal market research and analysis and develop and maintain a competitive intelligence database.
• Keep entire organization appraised of market trends
• Act as a key member of the Etsy leadership team and a key contributor to continued profitable growth.
MINIMUM QUALIFICATIONS:
Required:
The ideal candidate provides:
• Experience: A minimum 12 years of consumer marketing experience, including several years in a senior management position for a leading and/or fast growing ecommerce company.
• Ideal experience combines training from a leading consumer marketing company, plus additional and relevant entrepreneurial experience in a forward thinking consumer online company.
• International marketing experience not required, but a plus.
• Track record of superior performance developing and executing effective integrated marketing plans that produce strong business results.
• Demonstrated experience in launching new lines of business and managing brand extensions.
• Strong analytical and quantitative skills. The ideal candidate will have a keen focus on measurable and metrics-driven marketing initiatives and return on investment for marketing campaigns. The ideal candidate will have deep experience in Web analytics including setting up a team to implement, track and interpret Web analytics.
• Dynamic personality and a proven, skilled, media-savvy public speaker.
• Excellent managerial and team building skills.
• Must be able to thrive in very fast paced, high-stress, work hard / play hard environment.
• Highest integrity and respect for co-workers is absolutely required.
• Judgment and Maturity: Has outstanding record of decisions; shows excellent analytical process; understands consequences of actions; has good intuition.
• Initiative: Is self-motivated; seeks additional assignments; manages multiple projects simultaneously. Broadens self; makes his/her expertise available to others; requires little supervision.
• Problem Solving: Conceptualizes well; asks appropriate questions; confronts problems quickly; brainstorms ideas; is realistic in thinking; displays effective follow-up.
• Innovation: Recommends and champions new methods and ideas; accepts new ideas and builds on them; learns quickly; has high degree of curiosity relating to marketing; adds value to a given situation; does not accept the “status quo.”
• Communication Skills: Conveys ideas effectively; tests effectiveness of communication; discussion is timely and appropriate; determines most effective method of communicating; conveys ideas to the appropriate people; is a good listener.
Desired:
• A strong appreciation for artisanal products and a DIY ethic.
• MBA preferred
Location: Brooklyn, NY
Posted at 5:39pm Sep 4, 2008 EDT
Responses
Howdy,
I must say I am very flattered and blushing as I read through these pages. Thanks. I am not leaving Etsy and I remain more committed to the company than ever. As Maria and Rob have mentioned, this is a time of change for us. Not a change in heart, vibe, or soul, but more of an evolution of sorts. We all want to make Etsy the very best it can be, and bringing on a more experienced marketing person is the correct thing to do at this stage in Etsy's growth. We, collectively, have done a great deal to bring members to the site (1.3 million and counting), and I am very proud to see how far Etsy has come since the days we worked from a cat-filled apartment in Fort Greene, Brooklyn. Don't get me wrong, there is still an incredible amount of work to do in the months ahead, and I have all the horses hitched to the buggy right now. (In the days to come, I will be sharing the details of my holiday marketing strategy)
As far as my future role here.
I am and will continue to be deeply involved in many parts of Etsy behind the scenes. Mostly, I am very passionate about fixing what needs fixing so we can make sure that all of Etsy's potential energy goes kinetic. No matter what, I will make sure we get the right person with the right soul and temperament to take the reins of marketing. Once that happens, you will be seeing a great deal me of more, I am sure. I am looking forward to it
Thanks again for the kind words.
Your Friend, Matt
Posted at 9:10pm Sep 4, 2008 EDT
Good to hear Matt!
Thanks for keeping us up to speed & I'm sure all of us look forward to hearing about your holiday marketing strategies.
Posted at 9:12pm Sep 4, 2008 EDT
So happy to hear you are here to stay, Matt! :-)
Posted at 9:19pm Sep 4, 2008 EDT
Thanks for the personal response, Matt! Glad to hear you'll be sticking around!
Posted at 9:21pm Sep 4, 2008 EDT