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Tech Update: Etsy Web Analytics Now Available

Tech Update: Etsy Web Analytics Now Available

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Original Post

stellaloella says

From the Storque announcement ...

"Sellers, Etsy has completed beta testing of Etsy Web Analytics (provided through Google Analytics), and you can now enable this feature by going to Your Etsy > Shop Setup > Web Analytics.

"This release of Etsy Web Analytics allows Etsy sellers to track metrics such as pageviews, site visits, popular content and page referrals. For more information, you can also read the Web Analytics FAQ.

"This feature is free to use for all Etsy sellers.

"Web Analytics is a powerful tool, but it can be complex to understand. We urge sellers to share information through the forums, and we are evaluating ways to share information with sellers on how to get the most out of this new feature."

- - - - - - -

RELEVANT LINKS:

Your Etsy > Shop Setup > Web Analytics : www.etsy.com/shop_analytics.php

Etsy Web Analytics FAQ : www.etsy.com/faq_selling.php#ga

Google Analytics Help Center : www.google.com/support/googleanalytics/

Read the article here : www.etsy.com/storque/article/3141/

- - - - - - -

A big THANK YOU to the sellers who participated in the beta test group for Etsy Web Analytics! The testing process proved to be a valuable step, and we are grateful for the help and feedback provided by the testers.

We know many sellers will be excited about this new feature. We are too! There are a few things we want to make clear for the sake of discussion:

Etsy Web Analytics is ...
... a tool for tracking and analyzing web traffic for your Etsy shop. You can see reports such as: pageviews, visitors data (like location), popular content (which pages in your shop are viewed most) and page referrals (where visitors came from). The Google Analytics platform provides various ways to view, sort and compare this data. There is a LOT of info available, so be sure to review the Google Analytics Help Center docs.

Etsy Web Analytics is NOT ...
... the final answer to the "we want stats" requests made by Etsy sellers. There remains some Etsy-centric info that Web Analytics does not include, for example: comparative item Hearts data. Etsy Web Analytics is a solid step in the right direction, and we are continuing to work on new features that will help enable sellers to make the most of their Etsy experience.

So, with that said, please discuss and let us know what you think of Etsy Web Analytics.