As a very individual person, I always try to emphasize my uniqueness and distinguish myself from the general fashion trends in the way I apply fashion in my life, I love dressing up:)
This is my way of life and it became the motto of my brand: Be unique every day!
The idea is to make unique items that will flatter and distinguish the women who wear them and will make a fashionable statement.
I was born in a small town near Tel-Aviv; I’m the second of three children. My mother was a source of inspiration when I grew up, she used to work in the fashion industry and I remember she had me sitting on her lap while sewing.
After I graduated from high school, I saved some money and traveled the world. I was fascinated by the different cultures in every place I've been, I was learning something new everyday about the people and about myself.
I studied Graphic Design in Bezalel Academy of arts & design and since the first year I was drown to hand crafting and doing things in an old school way.
When I graduated from Bezalel I worked just as everybody does after collage (mostly to pay up my loans...) but something was missing, I wanted to work with mu hands again, so I took a handbags for beginners class and I fell in love..

Now I live and breathe creativity and try to be surrounded by creative people whom inspire me and beautiful things. I’m currently living in Tel Aviv with my husband & our beautiful baby boy Omri and our three cats Amita, Nimrod and Micheal.