I opened the shop as a way of doing something I loved in my spare time.
I have always enjoyed drawing, and making cards for close family and friends was a way for me to do this and give them something a bit more personal and special. I started stitching around drawings when I was studying art at college as a way of experimenting with different materials and textures. I found the look lends itself well to decorative patterns and illustrations, and so used this method for making cards.
I opened the shop so that I had a focus and a purpose for making and designing cards, rather than just doing it when it was a family members birthday. It has also helped me to keep practicing drawing, and coming up with new ideas, things which I had neglected for a while after graduating from college.